Quotes by Jef I Richards

Is advertising a profession, like law or medicine? How many new parents clutch their baby...

#Parents

Creative without strategy is called 'art.' Creative with strategy is called 'advertising.'

#Art

While it may be true that the best advertising is word-of-mouth, never lose sight of...

#Advertising, #Truth

In advertising, sex sells. But only if you're selling sex.

#Sex

The Death of Advertising? I think that's in the book of Revelation. It's the day...

#Death

I believe 'credibility' is one of the biggest issues yet to be addressed by Internet...

#Belief, #Internet

Congress seems to believe that 'Children are our future' is a phrase coined by tobacco...

#Jef I Richards

Commercial speech is like obscenity... we can't seem to define it, but we know it...

#Jef I Richards

Advertising is totally unnecessary. Unless you hope to make money.

#Jef I Richards

Advertising is the 'wonder' in Wonder Bread.

#Jef I Richards

Advertising is speech. It's regulated because it's often effective speech.

#Jef I Richards

There's so much truly putrid advertising out there it's embarrassing. But not all advertising is...

#Jef I Richards