In the world of commercial speech, tobacco advertising bears the earmarks of an endangered species.

Quote by Jef I Richards

Topics: Jef I Richards Quotes

There is a huge difference between journalism and advertising. Journalism aspires to truth. Advertising is...

There is a huge difference between journalism and advertising. Journalism aspires to truth. Advertising is...

There's so much truly putrid advertising out there it's embarrassing. But not all advertising is...

There's so much truly putrid advertising out there it's embarrassing. But not all advertising is...

While it may be true that the best advertising is word-of-mouth, never lose sight of...

While it may be true that the best advertising is word-of-mouth, never lose sight of...

Commercial speech is like obscenity... we can't seem to define it, but we know it...

Commercial speech is like obscenity... we can't seem to define it, but we know it...

Congress seems to believe that 'Children are our future' is a phrase coined by tobacco...

Congress seems to believe that 'Children are our future' is a phrase coined by tobacco...

Advertising practitioners are interpreters. But unlike foreign language interpreters, adpeople must constantly learn new languages....

Advertising practitioners are interpreters. But unlike foreign language interpreters, adpeople must constantly learn new languages....

Creativity is an advertising agency's most valuable asset, because it is the rarest.

Creativity is an advertising agency's most valuable asset, because it is the rarest.

Is advertising a profession, like law or medicine? How many new parents clutch their baby...

Is advertising a profession, like law or medicine? How many new parents clutch their baby...

Advertising is totally unnecessary. Unless you hope to make money.

Advertising is totally unnecessary. Unless you hope to make money.

Advertising is totally unnecessary. Unless you hope to make money.

Advertising is totally unnecessary. Unless you hope to make money.

It takes an ad to do that well.

It takes an ad to do that well.

There is a huge difference between journalism and advertising. Journalism aspires to truth. Advertising is...

There is a huge difference between journalism and advertising. Journalism aspires to truth. Advertising is...

If its not done ethically, advertising won't be trusted. If consumers don't trust it, advertising...

If its not done ethically, advertising won't be trusted. If consumers don't trust it, advertising...

I suspect that there is no other single profession that does more to contribute to...

I suspect that there is no other single profession that does more to contribute to...

Advertising is speech. It's regulated because it's often effective speech.

Advertising is speech. It's regulated because it's often effective speech.

I believe 'credibility' is one of the biggest issues yet to be addressed by Internet...

I believe 'credibility' is one of the biggest issues yet to be addressed by Internet...

The Death of Advertising? I think that's in the book of Revelation. It's the day...

The Death of Advertising? I think that's in the book of Revelation. It's the day...

Creative without strategy is called 'art.' Creative with strategy is called 'advertising.'

Creative without strategy is called 'art.' Creative with strategy is called 'advertising.'

Art is a collaboration between God and the artist, and the less the artist does...

Art is a collaboration between God and the artist, and the less the artist does...

Every artist writes his own autobiography.

Every artist writes his own autobiography.