There's so much truly putrid advertising out there it's embarrassing. But not all advertising is bad. Some of it is really quite mediocre.

Quote by Jef I Richards

Topics: Jef I Richards Quotes

Advertising is totally unnecessary. Unless you hope to make money.

Advertising is totally unnecessary. Unless you hope to make money.

In the world of commercial speech, tobacco advertising bears the earmarks of an endangered species.

In the world of commercial speech, tobacco advertising bears the earmarks of an endangered species.

The Death of Advertising? I think that's in the book of Revelation. It's the day...

The Death of Advertising? I think that's in the book of Revelation. It's the day...

Commercial speech is like obscenity... we can't seem to define it, but we know it...

Commercial speech is like obscenity... we can't seem to define it, but we know it...

I believe 'credibility' is one of the biggest issues yet to be addressed by Internet...

I believe 'credibility' is one of the biggest issues yet to be addressed by Internet...

I wish all consumers were as gullible as advertising's biggest critics. Anyone who believes advertising...

I wish all consumers were as gullible as advertising's biggest critics. Anyone who believes advertising...

Creative without strategy is called 'art.' Creative with strategy is called 'advertising.'

Creative without strategy is called 'art.' Creative with strategy is called 'advertising.'

It takes an ad to do that well.

It takes an ad to do that well.

The law requires a paper towel ad to be scrupulously honest, but allows political candidates...

The law requires a paper towel ad to be scrupulously honest, but allows political candidates...

There is a huge difference between journalism and advertising. Journalism aspires to truth. Advertising is...

There is a huge difference between journalism and advertising. Journalism aspires to truth. Advertising is...

Advertising is totally unnecessary. Unless you hope to make money.

Advertising is totally unnecessary. Unless you hope to make money.

Is advertising a profession, like law or medicine? How many new parents clutch their baby...

Is advertising a profession, like law or medicine? How many new parents clutch their baby...

Advertising is the 'wonder' in Wonder Bread.

Advertising is the 'wonder' in Wonder Bread.

Creativity is an advertising agency's most valuable asset, because it is the rarest.

Creativity is an advertising agency's most valuable asset, because it is the rarest.

Internet advertising will not replace traditional media, it will compliment them.

Internet advertising will not replace traditional media, it will compliment them.

I suspect that there is no other single profession that does more to contribute to...

I suspect that there is no other single profession that does more to contribute to...

While it may be true that the best advertising is word-of-mouth, never lose sight of...

While it may be true that the best advertising is word-of-mouth, never lose sight of...

Advertising mourishes the consuming power of men. It sets up before a man the goal...

Advertising mourishes the consuming power of men. It sets up before a man the goal...

Advertising is what you do when you can't go see somebody. That's all it is.

Advertising is what you do when you can't go see somebody. That's all it is.

I've never found a client's business problem that could be solved solely through advertising.

I've never found a client's business problem that could be solved solely through advertising.

There are three types of lies; lies, damn lies, and statistics.

There are three types of lies; lies, damn lies, and statistics.