There's so much truly putrid advertising out there it's embarrassing. But not all advertising is bad. Some of it is really quite mediocre.

Quote by Jef I Richards

Topics: Jef I Richards Quotes

If its not done ethically, advertising won't be trusted. If consumers don't trust it, advertising...

If its not done ethically, advertising won't be trusted. If consumers don't trust it, advertising...

In the world of commercial speech, tobacco advertising bears the earmarks of an endangered species.

In the world of commercial speech, tobacco advertising bears the earmarks of an endangered species.

Commercial speech is like obscenity... we can't seem to define it, but we know it...

Commercial speech is like obscenity... we can't seem to define it, but we know it...

Advertising is speech. It's regulated because it's often effective speech.

Advertising is speech. It's regulated because it's often effective speech.

I wish all consumers were as gullible as advertising's biggest critics. Anyone who believes advertising...

I wish all consumers were as gullible as advertising's biggest critics. Anyone who believes advertising...

Commercial speech is like obscenity... we can't seem to define it, but we know it...

Commercial speech is like obscenity... we can't seem to define it, but we know it...

Congress seems to believe that 'Children are our future' is a phrase coined by tobacco...

Congress seems to believe that 'Children are our future' is a phrase coined by tobacco...

Is advertising a profession, like law or medicine? How many new parents clutch their baby...

Is advertising a profession, like law or medicine? How many new parents clutch their baby...

I believe 'credibility' is one of the biggest issues yet to be addressed by Internet...

I believe 'credibility' is one of the biggest issues yet to be addressed by Internet...

Advertising is speech. It's regulated because it's often effective speech.

Advertising is speech. It's regulated because it's often effective speech.

The Death of Advertising? I think that's in the book of Revelation. It's the day...

The Death of Advertising? I think that's in the book of Revelation. It's the day...

Advertising is totally unnecessary. Unless you hope to make money.

Advertising is totally unnecessary. Unless you hope to make money.

Advertising is the 'wonder' in Wonder Bread.

Advertising is the 'wonder' in Wonder Bread.

Advertising is totally unnecessary. Unless you hope to make money.

Advertising is totally unnecessary. Unless you hope to make money.

Is advertising a profession, like law or medicine? How many new parents clutch their baby...

Is advertising a profession, like law or medicine? How many new parents clutch their baby...

It takes an ad to do that well.

It takes an ad to do that well.

Creative without strategy is called 'art.' Creative with strategy is called 'advertising.'

Creative without strategy is called 'art.' Creative with strategy is called 'advertising.'

Art among a religious race produces relics; among a military one, trophies; among a commercial...

Art among a religious race produces relics; among a military one, trophies; among a commercial...

When I work, and in my art, I hold hands with God.

When I work, and in my art, I hold hands with God.

Art is the child of Nature; yes, her darling child, in whom we trace the...

Art is the child of Nature; yes, her darling child, in whom we trace the...