While it may be true that the best advertising is word-of-mouth, never lose sight of the fact it also can be the worst advertising.

Quote by Jef I Richards

Topics: Advertising Quotes, Truth Quotes

Creative without strategy is called 'art.' Creative with strategy is called 'advertising.'

Creative without strategy is called 'art.' Creative with strategy is called 'advertising.'

Advertising is totally unnecessary. Unless you hope to make money.

Advertising is totally unnecessary. Unless you hope to make money.

Advertising practitioners are interpreters. But unlike foreign language interpreters, adpeople must constantly learn new languages....

Advertising practitioners are interpreters. But unlike foreign language interpreters, adpeople must constantly learn new languages....

The Death of Advertising? I think that's in the book of Revelation. It's the day...

The Death of Advertising? I think that's in the book of Revelation. It's the day...

Advertising is speech. It's regulated because it's often effective speech.

Advertising is speech. It's regulated because it's often effective speech.

Commercial speech is like obscenity... we can't seem to define it, but we know it...

Commercial speech is like obscenity... we can't seem to define it, but we know it...

I believe 'credibility' is one of the biggest issues yet to be addressed by Internet...

I believe 'credibility' is one of the biggest issues yet to be addressed by Internet...

In the world of commercial speech, tobacco advertising bears the earmarks of an endangered species.

In the world of commercial speech, tobacco advertising bears the earmarks of an endangered species.

There is a huge difference between journalism and advertising. Journalism aspires to truth. Advertising is...

There is a huge difference between journalism and advertising. Journalism aspires to truth. Advertising is...

Advertising is speech. It's regulated because it's often effective speech.

Advertising is speech. It's regulated because it's often effective speech.

Creativity is an advertising agency's most valuable asset, because it is the rarest.

Creativity is an advertising agency's most valuable asset, because it is the rarest.

It takes an ad to do that well.

It takes an ad to do that well.

Congress seems to believe that 'Children are our future' is a phrase coined by tobacco...

Congress seems to believe that 'Children are our future' is a phrase coined by tobacco...

Internet advertising will not replace traditional media, it will compliment them.

Internet advertising will not replace traditional media, it will compliment them.

Advertising is totally unnecessary. Unless you hope to make money.

Advertising is totally unnecessary. Unless you hope to make money.

I suspect that there is no other single profession that does more to contribute to...

I suspect that there is no other single profession that does more to contribute to...

I wish all consumers were as gullible as advertising's biggest critics. Anyone who believes advertising...

I wish all consumers were as gullible as advertising's biggest critics. Anyone who believes advertising...

Advertising is the 'wonder' in Wonder Bread.

Advertising is the 'wonder' in Wonder Bread.

Poetry is so vital to us until school spoils it.

Poetry is so vital to us until school spoils it.

The Great Idea in advertising is far more than the sum of the recognition scores,...

The Great Idea in advertising is far more than the sum of the recognition scores,...