Advertising practitioners are interpreters. But unlike foreign language interpreters, adpeople must constantly learn new languages. They must understand the language of each new product, and speak the language of each new target audience.

Quote by Jef I Richards

Topics: Advertising Quotes, Language Quotes

Congress seems to believe that 'Children are our future' is a phrase coined by tobacco...

Congress seems to believe that 'Children are our future' is a phrase coined by tobacco...

Internet advertising will not replace traditional media, it will compliment them.

Internet advertising will not replace traditional media, it will compliment them.

While it may be true that the best advertising is word-of-mouth, never lose sight of...

While it may be true that the best advertising is word-of-mouth, never lose sight of...

If its not done ethically, advertising won't be trusted. If consumers don't trust it, advertising...

If its not done ethically, advertising won't be trusted. If consumers don't trust it, advertising...

It takes an ad to do that well.

It takes an ad to do that well.

Advertising is totally unnecessary. Unless you hope to make money.

Advertising is totally unnecessary. Unless you hope to make money.

The Death of Advertising? I think that's in the book of Revelation. It's the day...

The Death of Advertising? I think that's in the book of Revelation. It's the day...

The Death of Advertising? I think that's in the book of Revelation. It's the day...

The Death of Advertising? I think that's in the book of Revelation. It's the day...

In advertising, sex sells. But only if you're selling sex.

In advertising, sex sells. But only if you're selling sex.

Is advertising a profession, like law or medicine? How many new parents clutch their baby...

Is advertising a profession, like law or medicine? How many new parents clutch their baby...

There is a huge difference between journalism and advertising. Journalism aspires to truth. Advertising is...

There is a huge difference between journalism and advertising. Journalism aspires to truth. Advertising is...

I believe 'credibility' is one of the biggest issues yet to be addressed by Internet...

I believe 'credibility' is one of the biggest issues yet to be addressed by Internet...

Advertising is the 'wonder' in Wonder Bread.

Advertising is the 'wonder' in Wonder Bread.

Advertising is speech. It's regulated because it's often effective speech.

Advertising is speech. It's regulated because it's often effective speech.

In the world of commercial speech, tobacco advertising bears the earmarks of an endangered species.

In the world of commercial speech, tobacco advertising bears the earmarks of an endangered species.

There is a huge difference between journalism and advertising. Journalism aspires to truth. Advertising is...

There is a huge difference between journalism and advertising. Journalism aspires to truth. Advertising is...

I wish all consumers were as gullible as advertising's biggest critics. Anyone who believes advertising...

I wish all consumers were as gullible as advertising's biggest critics. Anyone who believes advertising...

Commercial speech is like obscenity... we can't seem to define it, but we know it...

Commercial speech is like obscenity... we can't seem to define it, but we know it...

Write to be understood, speak to be heard, read to grow...

Write to be understood, speak to be heard, read to grow...

Analogies, it is true, decide nothing, but they can make one feel more at home

Analogies, it is true, decide nothing, but they can make one feel more at home

We want consumers to say, 'That's a hell of a product' instead of, 'That's a...

We want consumers to say, 'That's a hell of a product' instead of, 'That's a...