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There is no need for advertisements to look like advertisements. If you make them look...

There is no need for advertisements to look like advertisements. If you make them look...

Every advertisement should be thought of as a contribution to the complex symbol which is...

Every advertisement should be thought of as a contribution to the complex symbol which is...

I did not feel 'evil' when I wrote advertisements for Puerto Rico. They helped attract...

I did not feel 'evil' when I wrote advertisements for Puerto Rico. They helped attract...

Some manufacturers illustrate their advertisements with abstract paintings. I would only do this if I...

Some manufacturers illustrate their advertisements with abstract paintings. I would only do this if I...

I never tell one client that I cannot attend his sales convention because I have...

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I never tell one client that I cannot attend his sales convention because I have...

Like a midwife, I make my living bringing new babies into the world, except that...

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Like a midwife, I make my living bringing new babies into the world, except that...

Like a midwife, I make my living bringing new babies into the world, except that...

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Like a midwife, I make my living bringing new babies into the world, except that...

Never stop testing, and your advertising will never stop improving.

Never stop testing, and your advertising will never stop improving.

Managing an advertising agency isn't all beer and skittles. After fourteen years of it, I...

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Managing an advertising agency isn't all beer and skittles. After fourteen years of it, I...

A well-run restaurant is like a winning baseball team. It makes the most of every...

A well-run restaurant is like a winning baseball team. It makes the most of every...

Political advertising ought to be stopped. It's the only really dishonest kind of advertising that's...

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Political advertising ought to be stopped. It's the only really dishonest kind of advertising that's...

Managing an advertising agency isn't all beer and skittles. After fourteen years of it, I...

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Managing an advertising agency isn't all beer and skittles. After fourteen years of it, I...

It strikes me as bad manners for a magazine to accept one of my advertisements...

It strikes me as bad manners for a magazine to accept one of my advertisements...

The best ideas come as jokes. Make your thinking as funny as possible.

The best ideas come as jokes. Make your thinking as funny as possible.

Claude Hopkins... maintained that nobody with a college education could write an advertisement addressed to...

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Claude Hopkins... maintained that nobody with a college education could write an advertisement addressed to...