The work of an advertising agency is warmly and immediately human. It deals with human needs, wants, dreams and hopes. Its 'product' cannot be turned out on an assembly line.

Quote by Leo Burnett

Topics: Dreams Quotes, Hope Quotes, Team Work Quotes, Work Quotes

When you reach for the stars you may not quite get one, but you won't...

When you reach for the stars you may not quite get one, but you won't...

Rarely have I seen any really great advertising created without a certain amount of confusion,...

Rarely have I seen any really great advertising created without a certain amount of confusion,...

A good ad which is not run never produces sales.

A good ad which is not run never produces sales.

A good basic selling idea, involvement and relevancy, of course, are as important as ever,...

A good basic selling idea, involvement and relevancy, of course, are as important as ever,...

There's no such thing as 'hard sell' and 'soft sell.' There's only 'smart sell' and...

There's no such thing as 'hard sell' and 'soft sell.' There's only 'smart sell' and...

I regard a great ad as the most beautiful thing in the world.

I regard a great ad as the most beautiful thing in the world.

Advertising says to people, 'Here's what we've got. Here's what it will do for you....

Advertising says to people, 'Here's what we've got. Here's what it will do for you....

The greatest thing to be achieved in advertising, in my opinion, is believability, and nothing...

The greatest thing to be achieved in advertising, in my opinion, is believability, and nothing...

The sole purpose of business is service. The sole purpose of advertising is explaining the...

The sole purpose of business is service. The sole purpose of advertising is explaining the...

Make it simple. Make it memorable. Make it inviting to look at. Make it fun...

Make it simple. Make it memorable. Make it inviting to look at. Make it fun...

I am one who believes that one of the greatest dangers of advertising is not...

I am one who believes that one of the greatest dangers of advertising is not...

Aim at nothing and you'll succeed

Aim at nothing and you'll succeed

I have learned that it is far easier to write a speech about good advertising...

I have learned that it is far easier to write a speech about good advertising...

I have learned to respect ideas, wherever they come from. Often they come from clients....

I have learned to respect ideas, wherever they come from. Often they come from clients....

Advertising is the ability to sense, interpret... to put the very heart throbs of a...

Advertising is the ability to sense, interpret... to put the very heart throbs of a...

What helps people, helps business.

What helps people, helps business.

Curiosity about life in all of its aspects, I think, is still the secret of...

Curiosity about life in all of its aspects, I think, is still the secret of...

The work of an advertising agency is warmly and immediately human. It deals with human...

The work of an advertising agency is warmly and immediately human. It deals with human...

Democratic nations must try to find ways to starve the terrorist and the hijacker of...

Democratic nations must try to find ways to starve the terrorist and the hijacker of...

As with the Christian religion, the worst advertisement for Socialism is its adherents

As with the Christian religion, the worst advertisement for Socialism is its adherents

All our dreams can come true, if we have the courage to pursue them.

All our dreams can come true, if we have the courage to pursue them.

I'm 99.99% sure that you don't love me back, but it's the 0.01% that keeps...

I'm 99.99% sure that you don't love me back, but it's the 0.01% that keeps...

I know this now. Every man gives his life for what he believes. Every woman...

I know this now. Every man gives his life for what he believes. Every woman...

We need society, and we need solitude also, as we need summer and winter, day...

We need society, and we need solitude also, as we need summer and winter, day...

Writing is hard work and bad for the health.

Writing is hard work and bad for the health.