The work of an advertising agency is warmly and immediately human. It deals with human needs, wants, dreams and hopes. Its 'product' cannot be turned out on an assembly line.

Quote by Leo Burnett

Topics: Dreams Quotes, Hope Quotes, Team Work Quotes, Work Quotes

Too many ads that try not to go over the reader's head end up beneath...

Too many ads that try not to go over the reader's head end up beneath...

Whether or not the standard of living made possible by mass production and in turn...

Whether or not the standard of living made possible by mass production and in turn...

There is no such thing as a permanent advertising success.

There is no such thing as a permanent advertising success.

The greatest thing to be achieved in advertising, in my opinion, is believability, and nothing...

The greatest thing to be achieved in advertising, in my opinion, is believability, and nothing...

The work of an advertising agency is warmly and immediately human. It deals with human...

The work of an advertising agency is warmly and immediately human. It deals with human...

I have learned that it is far easier to write a speech about good advertising...

I have learned that it is far easier to write a speech about good advertising...

If you can't turn yourself into your customer, you probably shouldn't be in the ad...

If you can't turn yourself into your customer, you probably shouldn't be in the ad...

Regardless of the moral issue, dishonesty in advertising has proved very unprofitable.

Regardless of the moral issue, dishonesty in advertising has proved very unprofitable.

I have learned to respect ideas, wherever they come from. Often they come from clients....

I have learned to respect ideas, wherever they come from. Often they come from clients....

Creative ideas flourish best in a shop which preserves some spirit of fun. Nobody is...

Creative ideas flourish best in a shop which preserves some spirit of fun. Nobody is...

The work of an advertising agency is warmly and immediately human. It deals with human...

The work of an advertising agency is warmly and immediately human. It deals with human...

Curiosity about life in all of its aspects, I think, is still the secret of...

Curiosity about life in all of its aspects, I think, is still the secret of...

Fun without sell gets nowhere but sell without fun tends to become obnoxious.

Fun without sell gets nowhere but sell without fun tends to become obnoxious.

Good advertising does not just circulate information. It penetrates the public mind with desires and...

Good advertising does not just circulate information. It penetrates the public mind with desires and...

When you reach for the stars you may not quite get one, but you won't...

When you reach for the stars you may not quite get one, but you won't...

Advertising is the ability to sense, interpret... to put the very heart throbs of a...

Advertising is the ability to sense, interpret... to put the very heart throbs of a...

When you reach for the stars, you may not quite get them, but you won't...

When you reach for the stars, you may not quite get them, but you won't...

I am one who believes that one of the greatest dangers of advertising is not...

I am one who believes that one of the greatest dangers of advertising is not...

Finality is death. Perfection is finality. Nothing is perfect. There are lumps in it.

Finality is death. Perfection is finality. Nothing is perfect. There are lumps in it.

Verse, Fame and Beauty are intense indeed, But Death intenser - Death is Life's high...

Verse, Fame and Beauty are intense indeed, But Death intenser - Death is Life's high...