I wish all consumers were as gullible as advertising's biggest critics. Anyone who believes advertising is that powerful will believe almost anything.

Quote by Jef I Richards

Topics: Jef I Richards Quotes

There's so much truly putrid advertising out there it's embarrassing. But not all advertising is...

There's so much truly putrid advertising out there it's embarrassing. But not all advertising is...

Commercial speech is like obscenity... we can't seem to define it, but we know it...

Commercial speech is like obscenity... we can't seem to define it, but we know it...

Advertising is speech. It's regulated because it's often effective speech.

Advertising is speech. It's regulated because it's often effective speech.

I believe 'credibility' is one of the biggest issues yet to be addressed by Internet...

I believe 'credibility' is one of the biggest issues yet to be addressed by Internet...

Advertising is the 'wonder' in Wonder Bread.

Advertising is the 'wonder' in Wonder Bread.

There is a huge difference between journalism and advertising. Journalism aspires to truth. Advertising is...

There is a huge difference between journalism and advertising. Journalism aspires to truth. Advertising is...

In advertising, sex sells. But only if you're selling sex.

In advertising, sex sells. But only if you're selling sex.

Internet advertising will not replace traditional media, it will compliment them.

Internet advertising will not replace traditional media, it will compliment them.

There is a huge difference between journalism and advertising. Journalism aspires to truth. Advertising is...

There is a huge difference between journalism and advertising. Journalism aspires to truth. Advertising is...

I wish all consumers were as gullible as advertising's biggest critics. Anyone who believes advertising...

I wish all consumers were as gullible as advertising's biggest critics. Anyone who believes advertising...

Advertising is speech. It's regulated because it's often effective speech.

Advertising is speech. It's regulated because it's often effective speech.

Creativity is an advertising agency's most valuable asset, because it is the rarest.

Creativity is an advertising agency's most valuable asset, because it is the rarest.

The law requires a paper towel ad to be scrupulously honest, but allows political candidates...

The law requires a paper towel ad to be scrupulously honest, but allows political candidates...

There is a huge difference between journalism and advertising. Journalism aspires to truth. Advertising is...

There is a huge difference between journalism and advertising. Journalism aspires to truth. Advertising is...

Advertising practitioners are interpreters. But unlike foreign language interpreters, adpeople must constantly learn new languages....

Advertising practitioners are interpreters. But unlike foreign language interpreters, adpeople must constantly learn new languages....

Advertising is the 'wonder' in Wonder Bread.

Advertising is the 'wonder' in Wonder Bread.

The Death of Advertising? I think that's in the book of Revelation. It's the day...

The Death of Advertising? I think that's in the book of Revelation. It's the day...

Advertising is totally unnecessary. Unless you hope to make money.

Advertising is totally unnecessary. Unless you hope to make money.

Congress seems to believe that 'Children are our future' is a phrase coined by tobacco...

Congress seems to believe that 'Children are our future' is a phrase coined by tobacco...

The Death of Advertising? I think that's in the book of Revelation. It's the day...

The Death of Advertising? I think that's in the book of Revelation. It's the day...