Advertising is totally unnecessary. Unless you hope to make money.

Quote by Jef I Richards

Topics: Jef I Richards Quotes

While it may be true that the best advertising is word-of-mouth, never lose sight of...

While it may be true that the best advertising is word-of-mouth, never lose sight of...

In the world of commercial speech, tobacco advertising bears the earmarks of an endangered species.

In the world of commercial speech, tobacco advertising bears the earmarks of an endangered species.

If its not done ethically, advertising won't be trusted. If consumers don't trust it, advertising...

If its not done ethically, advertising won't be trusted. If consumers don't trust it, advertising...

Creative without strategy is called 'art.' Creative with strategy is called 'advertising.'

Creative without strategy is called 'art.' Creative with strategy is called 'advertising.'

Advertising is speech. It's regulated because it's often effective speech.

Advertising is speech. It's regulated because it's often effective speech.

Commercial speech is like obscenity... we can't seem to define it, but we know it...

Commercial speech is like obscenity... we can't seem to define it, but we know it...

There is a huge difference between journalism and advertising. Journalism aspires to truth. Advertising is...

There is a huge difference between journalism and advertising. Journalism aspires to truth. Advertising is...

I believe 'credibility' is one of the biggest issues yet to be addressed by Internet...

I believe 'credibility' is one of the biggest issues yet to be addressed by Internet...

There is a huge difference between journalism and advertising. Journalism aspires to truth. Advertising is...

There is a huge difference between journalism and advertising. Journalism aspires to truth. Advertising is...

Advertising is totally unnecessary. Unless you hope to make money.

Advertising is totally unnecessary. Unless you hope to make money.

Advertising is the 'wonder' in Wonder Bread.

Advertising is the 'wonder' in Wonder Bread.

Advertising is the 'wonder' in Wonder Bread.

Advertising is the 'wonder' in Wonder Bread.

The law requires a paper towel ad to be scrupulously honest, but allows political candidates...

The law requires a paper towel ad to be scrupulously honest, but allows political candidates...

I wish all consumers were as gullible as advertising's biggest critics. Anyone who believes advertising...

I wish all consumers were as gullible as advertising's biggest critics. Anyone who believes advertising...

Internet advertising will not replace traditional media, it will compliment them.

Internet advertising will not replace traditional media, it will compliment them.

I believe 'credibility' is one of the biggest issues yet to be addressed by Internet...

I believe 'credibility' is one of the biggest issues yet to be addressed by Internet...

Advertising practitioners are interpreters. But unlike foreign language interpreters, adpeople must constantly learn new languages....

Advertising practitioners are interpreters. But unlike foreign language interpreters, adpeople must constantly learn new languages....

Advertising - a judicious mixture of flattery and threats.

Advertising - a judicious mixture of flattery and threats.

You can fool all the people all the time if the advertising is right and...

You can fool all the people all the time if the advertising is right and...

Advertising is selling Twinkies to adults.

Advertising is selling Twinkies to adults.

Language is the dress of thought; and as the noblest mien or most graceful action...

Language is the dress of thought; and as the noblest mien or most graceful action...