A compelling story, even if factually inaccurate, can be more emotionally compelling than a dry recitation of the truth.

Quote by Frank Luntz

Topics: Frank Luntz Quotes

The principles behind explaining and educating the product or the elected official is similar, even...

The principles behind explaining and educating the product or the elected official is similar, even...

I've done reasonably well over the last 10 years because I took the strategy of...

I've done reasonably well over the last 10 years because I took the strategy of...

The Republican National Committee hired me, and they hired me because they wanted someone who...

The Republican National Committee hired me, and they hired me because they wanted someone who...

How I say it has as much of an impact on what people think of...

How I say it has as much of an impact on what people think of...

There's a lot of money with a lot of big law firms that have a...

There's a lot of money with a lot of big law firms that have a...

I have seen how effective language attached to policies that are mainstream and delivered by...

I have seen how effective language attached to policies that are mainstream and delivered by...

Some people call it global warming; some people call it climate change. What is the...

Some people call it global warming; some people call it climate change. What is the...

Traditional market researchers are cold and calculating and scientific.

Traditional market researchers are cold and calculating and scientific.

The fundamental problem for Republicans when it comes to the environment is that whatever you...

The fundamental problem for Republicans when it comes to the environment is that whatever you...

Words can sometimes be used to confuse, but it's up to the practitioners of the...

Words can sometimes be used to confuse, but it's up to the practitioners of the...

The advantage of working for a corporation is that it has only one message, because...

The advantage of working for a corporation is that it has only one message, because...

The way you communicate an idea is different than the way you communicate a product.

The way you communicate an idea is different than the way you communicate a product.

We as Americans and as humans have very selective hearing and very selective memory. We...

We as Americans and as humans have very selective hearing and very selective memory. We...

It is acceptable to bring someone to tears if it explains to them in an...

It is acceptable to bring someone to tears if it explains to them in an...

The language of America changed with the election of Bill Clinton, because with all due...

The language of America changed with the election of Bill Clinton, because with all due...

Preserving parks and open spaces is a winner because it doesn't need to be explained...

Preserving parks and open spaces is a winner because it doesn't need to be explained...

If you're a good numbers person, you're a bad language person.

If you're a good numbers person, you're a bad language person.

Sound science must be our guide in choosing which problems to tackle and how to...

Sound science must be our guide in choosing which problems to tackle and how to...

We as Americans assume that big companies are bad, and big power companies are even...

We as Americans assume that big companies are bad, and big power companies are even...

So often corporate America, business America, are the worst communicators, because all they understand are...

So often corporate America, business America, are the worst communicators, because all they understand are...