When I started in this business, everybody said the Democrats were the better communicators because they sounded like social workers, and Republicans were awful because they sounded like morticians. In some cases. they actually dressed like morticians.

Quote by Frank Luntz

Topics: Frank Luntz Quotes

The language of America changed with the election of Bill Clinton, because with all due...

The language of America changed with the election of Bill Clinton, because with all due...

Ideology and communication more often than not run into each other rather than complement each...

Ideology and communication more often than not run into each other rather than complement each...

We decide based on how people look; we decide based on how people sound; we...

We decide based on how people look; we decide based on how people sound; we...

One of the things that you have trouble with politicians, particularly in Washington, is when...

One of the things that you have trouble with politicians, particularly in Washington, is when...

The advantage of working for a corporation is that it has only one message, because...

The advantage of working for a corporation is that it has only one message, because...

We as Americans and as humans have very selective hearing and very selective memory. We...

We as Americans and as humans have very selective hearing and very selective memory. We...

I have seen how effective language attached to policies that are mainstream and delivered by...

I have seen how effective language attached to policies that are mainstream and delivered by...

If you're a good numbers person, you're a bad language person.

If you're a good numbers person, you're a bad language person.

There's a lot of money with a lot of big law firms that have a...

There's a lot of money with a lot of big law firms that have a...

People like me have to have the discipline only to work for clients, corporations, political...

People like me have to have the discipline only to work for clients, corporations, political...

Traditional market researchers are cold and calculating and scientific.

Traditional market researchers are cold and calculating and scientific.

Republicans use think tanks to come up with a lot of their messages. The think...

Republicans use think tanks to come up with a lot of their messages. The think...

What matters most in politics is personality. It's not issues; it's not image. It's who...

What matters most in politics is personality. It's not issues; it's not image. It's who...

The fundamental problem for Republicans when it comes to the environment is that whatever you...

The fundamental problem for Republicans when it comes to the environment is that whatever you...

Eighty percent of our life is emotion, and only 20 percent is intellect. I am...

Eighty percent of our life is emotion, and only 20 percent is intellect. I am...

A compelling story, even if factually inaccurate, can be more emotionally compelling than a dry...

A compelling story, even if factually inaccurate, can be more emotionally compelling than a dry...

Words can sometimes be used to confuse, but it's up to the practitioners of the...

Words can sometimes be used to confuse, but it's up to the practitioners of the...

There are people still in the Republican Party that I believe practice the communication of...

There are people still in the Republican Party that I believe practice the communication of...

I don't understand why people whose entire lives or their corporate success depends on communication,...

I don't understand why people whose entire lives or their corporate success depends on communication,...

The challenge in working in politics, particularly if you're working for a political party, is...

The challenge in working in politics, particularly if you're working for a political party, is...