There are words that work, that are meant to explain and educate on policies that work, on products that work, on services that work. I'm not going to ever try to sell a lemon. I don't do that.

Quote by Frank Luntz

Topics: Frank Luntz Quotes

When I started in this business, everybody said the Democrats were the better communicators because...

When I started in this business, everybody said the Democrats were the better communicators because...

What matters most in politics is personality. It's not issues; it's not image. It's who...

What matters most in politics is personality. It's not issues; it's not image. It's who...

We decide based on how people look; we decide based on how people sound; we...

We decide based on how people look; we decide based on how people sound; we...

We as Americans assume that big companies are bad, and big power companies are even...

We as Americans assume that big companies are bad, and big power companies are even...

Sound science must be our guide in choosing which problems to tackle and how to...

Sound science must be our guide in choosing which problems to tackle and how to...

There's a problem with political polling in that you have so much pressure to do...

There's a problem with political polling in that you have so much pressure to do...

There's a lot of money with a lot of big law firms that have a...

There's a lot of money with a lot of big law firms that have a...

The challenge in working in politics, particularly if you're working for a political party, is...

The challenge in working in politics, particularly if you're working for a political party, is...

The fundamental problem for Republicans when it comes to the environment is that whatever you...

The fundamental problem for Republicans when it comes to the environment is that whatever you...

Traditional market researchers are cold and calculating and scientific.

Traditional market researchers are cold and calculating and scientific.

Preserving parks and open spaces is a winner because it doesn't need to be explained...

Preserving parks and open spaces is a winner because it doesn't need to be explained...

There are people still in the Republican Party that I believe practice the communication of...

There are people still in the Republican Party that I believe practice the communication of...

One of the things that you have trouble with politicians, particularly in Washington, is when...

One of the things that you have trouble with politicians, particularly in Washington, is when...

I've done reasonably well over the last 10 years because I took the strategy of...

I've done reasonably well over the last 10 years because I took the strategy of...

The language of America changed with the election of Bill Clinton, because with all due...

The language of America changed with the election of Bill Clinton, because with all due...

My job as a pollster is to understand what really matters.

My job as a pollster is to understand what really matters.

The Republican National Committee hired me, and they hired me because they wanted someone who...

The Republican National Committee hired me, and they hired me because they wanted someone who...

The advantage of working for a corporation is that it has only one message, because...

The advantage of working for a corporation is that it has only one message, because...

So often corporate America, business America, are the worst communicators, because all they understand are...

So often corporate America, business America, are the worst communicators, because all they understand are...

Eighty percent of our life is emotion, and only 20 percent is intellect. I am...

Eighty percent of our life is emotion, and only 20 percent is intellect. I am...