What matters most in politics is personality. It's not issues; it's not image. It's who you are and what you represent.

Quote by Frank Luntz

Topics: Frank Luntz Quotes

The Republican National Committee hired me, and they hired me because they wanted someone who...

The Republican National Committee hired me, and they hired me because they wanted someone who...

There are people still in the Republican Party that I believe practice the communication of...

There are people still in the Republican Party that I believe practice the communication of...

The way you communicate an idea is different than the way you communicate a product.

The way you communicate an idea is different than the way you communicate a product.

When I started in this business, everybody said the Democrats were the better communicators because...

When I started in this business, everybody said the Democrats were the better communicators because...

Preserving parks and open spaces is a winner because it doesn't need to be explained...

Preserving parks and open spaces is a winner because it doesn't need to be explained...

I don't understand why people whose entire lives or their corporate success depends on communication,...

I don't understand why people whose entire lives or their corporate success depends on communication,...

A compelling story, even if factually inaccurate, can be more emotionally compelling than a dry...

A compelling story, even if factually inaccurate, can be more emotionally compelling than a dry...

Ideology and communication more often than not run into each other rather than complement each...

Ideology and communication more often than not run into each other rather than complement each...

Traditional market researchers are cold and calculating and scientific.

Traditional market researchers are cold and calculating and scientific.

Sound science must be our guide in choosing which problems to tackle and how to...

Sound science must be our guide in choosing which problems to tackle and how to...

There are words that work, that are meant to explain and educate on policies that...

There are words that work, that are meant to explain and educate on policies that...

There's a lot of money with a lot of big law firms that have a...

There's a lot of money with a lot of big law firms that have a...

In fact, in more cases than not, when we are rational, we're actually unhappy. Emotion...

In fact, in more cases than not, when we are rational, we're actually unhappy. Emotion...

People like me have to have the discipline only to work for clients, corporations, political...

People like me have to have the discipline only to work for clients, corporations, political...

We decide based on how people look; we decide based on how people sound; we...

We decide based on how people look; we decide based on how people sound; we...

We as Americans assume that big companies are bad, and big power companies are even...

We as Americans assume that big companies are bad, and big power companies are even...

Eighty percent of our life is emotion, and only 20 percent is intellect. I am...

Eighty percent of our life is emotion, and only 20 percent is intellect. I am...

Words can sometimes be used to confuse, but it's up to the practitioners of the...

Words can sometimes be used to confuse, but it's up to the practitioners of the...

Republicans use think tanks to come up with a lot of their messages. The think...

Republicans use think tanks to come up with a lot of their messages. The think...

My job as a pollster is to understand what really matters.

My job as a pollster is to understand what really matters.