Some manufacturers illustrate their advertisements with abstract paintings. I would only do this if I wished to conceal from the reader what I was advertising.

Quote by David Ogilvy

Topics: David Ogilvy Quotes

It strikes me as bad manners for a magazine to accept one of my advertisements...

It strikes me as bad manners for a magazine to accept one of my advertisements...

Our business is infested with idiots who try to impress by using pretentious jargon.

Our business is infested with idiots who try to impress by using pretentious jargon.

You now have to decide what 'image' you want for your brand. Image means personality....

Good copy can't be written with tongue in cheek, written just for a living. You've...

Good copy can't be written with tongue in cheek, written just for a living. You've...

Develop your eccentricities while you are young. That way, when you get old, people won't...

Develop your eccentricities while you are young. That way, when you get old, people won't...

In the modern world of business, it is useless to be a creative original thinker...

In the modern world of business, it is useless to be a creative original thinker...

What you say in advertising is more important than how you say it.

What you say in advertising is more important than how you say it.

I do not regard advertising as entertainment or an art form, but as a medium...

I do not regard advertising as entertainment or an art form, but as a medium...

Managing an advertising agency isn't all beer and skittles. After fourteen years of it, I...

Managing an advertising agency isn't all beer and skittles. After fourteen years of it, I...

The advertisers who believe in the selling power of jingles have never had to sell...

The advertisers who believe in the selling power of jingles have never had to sell...

Remove advertising, disable a person or firm from proclaiming its wares and their merits, and...

Remove advertising, disable a person or firm from proclaiming its wares and their merits, and...

I never tell one client that I cannot attend his sales convention because I have...

I never tell one client that I cannot attend his sales convention because I have...

Never stop testing, and your advertising will never stop improving.

Never stop testing, and your advertising will never stop improving.

In the modern world of business, it is useless to be a creative, original thinker...

In the modern world of business, it is useless to be a creative, original thinker...

Leaders grasp nettles.

Leaders grasp nettles.

There is one category of advertising which is totally uncontrolled and flagrantly dishonest: the television...

There is one category of advertising which is totally uncontrolled and flagrantly dishonest: the television...

I have a theory that the best ads come from personal experience. Some of the...

I have a theory that the best ads come from personal experience. Some of the...

There is no need for advertisements to look like advertisements. If you make them look...

There is no need for advertisements to look like advertisements. If you make them look...

Advertising is the art of making whole lies out of half truths.

Advertising is the art of making whole lies out of half truths.

When you have something for breakfast, you're not going to be starving by lunch.

When you have something for breakfast, you're not going to be starving by lunch.