Quotes about William Bernbach

I warn you against believing that advertising is a science.

#William Bernbach

Forget words like 'hard sell' and 'soft sell.' That will only confuse you. Just be...

#William Bernbach

Because an appeal makes logical sense is no guarantee that it will work.

#William Bernbach

An idea can turn to dust or magic, depending on the talent that rubs against...

#William Bernbach

Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.

#William Bernbach

Advertising doesn't create a product advantage. It can only convey it.

#William Bernbach

A great ad campaign will make a bad product fail faster. It will get more...

#William Bernbach

You can say the right thing about a product and nobody will listen. You've got...

#William Bernbach

Word of mouth is the best medium of all.

#William Bernbach

We don't ask research to do what it was never meant to do, and that...

#William Bernbach

Today's smartest advertising style is tomorrow's corn.

#William Bernbach