Republicans use think tanks to come up with a lot of their messages. The think tanks are the single worst, most undisciplined example of communication I've ever seen.

Quote by Frank Luntz

Topics: Frank Luntz Quotes

One of the things that you have trouble with politicians, particularly in Washington, is when...

One of the things that you have trouble with politicians, particularly in Washington, is when...

It is acceptable to bring someone to tears if it explains to them in an...

It is acceptable to bring someone to tears if it explains to them in an...

The way you communicate an idea is different than the way you communicate a product.

The way you communicate an idea is different than the way you communicate a product.

We decide based on how people look; we decide based on how people sound; we...

We decide based on how people look; we decide based on how people sound; we...

People like me have to have the discipline only to work for clients, corporations, political...

People like me have to have the discipline only to work for clients, corporations, political...

The Republican National Committee hired me, and they hired me because they wanted someone who...

The Republican National Committee hired me, and they hired me because they wanted someone who...

There are people still in the Republican Party that I believe practice the communication of...

There are people still in the Republican Party that I believe practice the communication of...

What matters most in politics is personality. It's not issues; it's not image. It's who...

What matters most in politics is personality. It's not issues; it's not image. It's who...

We as Americans and as humans have very selective hearing and very selective memory. We...

We as Americans and as humans have very selective hearing and very selective memory. We...

If you're a good numbers person, you're a bad language person.

If you're a good numbers person, you're a bad language person.

There's a lot of money with a lot of big law firms that have a...

There's a lot of money with a lot of big law firms that have a...

I have seen how effective language attached to policies that are mainstream and delivered by...

I have seen how effective language attached to policies that are mainstream and delivered by...

There's a problem with political polling in that you have so much pressure to do...

There's a problem with political polling in that you have so much pressure to do...

My job as a pollster is to understand what really matters.

My job as a pollster is to understand what really matters.

There are words that work, that are meant to explain and educate on policies that...

There are words that work, that are meant to explain and educate on policies that...

I've done reasonably well over the last 10 years because I took the strategy of...

I've done reasonably well over the last 10 years because I took the strategy of...

I don't understand why people whose entire lives or their corporate success depends on communication,...

I don't understand why people whose entire lives or their corporate success depends on communication,...

Sound science must be our guide in choosing which problems to tackle and how to...

Sound science must be our guide in choosing which problems to tackle and how to...

Words can sometimes be used to confuse, but it's up to the practitioners of the...

Words can sometimes be used to confuse, but it's up to the practitioners of the...

Traditional market researchers are cold and calculating and scientific.

Traditional market researchers are cold and calculating and scientific.