I don't understand why people whose entire lives or their corporate success depends on communication, and yet they are led on occasion by CEOs who cannot talk their way out of a paper bag and don't care to.

Quote by Frank Luntz

Topics: Frank Luntz Quotes

It is acceptable to bring someone to tears if it explains to them in an...

It is acceptable to bring someone to tears if it explains to them in an...

Sound science must be our guide in choosing which problems to tackle and how to...

Sound science must be our guide in choosing which problems to tackle and how to...

The fundamental problem for Republicans when it comes to the environment is that whatever you...

The fundamental problem for Republicans when it comes to the environment is that whatever you...

The language of America changed with the election of Bill Clinton, because with all due...

The language of America changed with the election of Bill Clinton, because with all due...

When I started in this business, everybody said the Democrats were the better communicators because...

When I started in this business, everybody said the Democrats were the better communicators because...

One of the things that you have trouble with politicians, particularly in Washington, is when...

One of the things that you have trouble with politicians, particularly in Washington, is when...

Eighty percent of our life is emotion, and only 20 percent is intellect. I am...

Eighty percent of our life is emotion, and only 20 percent is intellect. I am...

Ideology and communication more often than not run into each other rather than complement each...

Ideology and communication more often than not run into each other rather than complement each...

We decide based on how people look; we decide based on how people sound; we...

We decide based on how people look; we decide based on how people sound; we...

How I say it has as much of an impact on what people think of...

How I say it has as much of an impact on what people think of...

The principles behind explaining and educating the product or the elected official is similar, even...

The principles behind explaining and educating the product or the elected official is similar, even...

A compelling story, even if factually inaccurate, can be more emotionally compelling than a dry...

A compelling story, even if factually inaccurate, can be more emotionally compelling than a dry...

People like me have to have the discipline only to work for clients, corporations, political...

People like me have to have the discipline only to work for clients, corporations, political...

There's a problem with political polling in that you have so much pressure to do...

There's a problem with political polling in that you have so much pressure to do...

What matters most in politics is personality. It's not issues; it's not image. It's who...

What matters most in politics is personality. It's not issues; it's not image. It's who...

We as Americans and as humans have very selective hearing and very selective memory. We...

We as Americans and as humans have very selective hearing and very selective memory. We...

I have seen how effective language attached to policies that are mainstream and delivered by...

I have seen how effective language attached to policies that are mainstream and delivered by...

In fact, in more cases than not, when we are rational, we're actually unhappy. Emotion...

In fact, in more cases than not, when we are rational, we're actually unhappy. Emotion...

So often corporate America, business America, are the worst communicators, because all they understand are...

So often corporate America, business America, are the worst communicators, because all they understand are...

Republicans use think tanks to come up with a lot of their messages. The think...

Republicans use think tanks to come up with a lot of their messages. The think...