Know that the amount of criticism you receive may correlate somewhat to the amount of publicity you receive.

Quote by Donald Rumsfeld

Topics: Advertising Quotes, Criticism Quotes, Publicity Quotes

Politics is human beings; it's addition rather than subtraction.

Politics is human beings; it's addition rather than subtraction.

The Secretary of Defense is not a super General or Admiral. His task is to...

The Secretary of Defense is not a super General or Admiral. His task is to...

If you foul up, tell the President and correct it fast. Delay only compounds mistakes.

If you foul up, tell the President and correct it fast. Delay only compounds mistakes.

Prune - prune businesses, products, activities, people. Do it annually.

Prune - prune businesses, products, activities, people. Do it annually.

First rule of politics: you can't win unless you're on the ballot. Second rule: If...

First rule of politics: you can't win unless you're on the ballot. Second rule: If...

You will launch many projects, but have time to finish only a few. So think,...

You will launch many projects, but have time to finish only a few. So think,...

If you develop rules, never have more than ten.

If you develop rules, never have more than ten.

Treat each federal dollar as if it was hard earned; it was - by a...

Treat each federal dollar as if it was hard earned; it was - by a...

Know that the immediate staff and others in the Administration will assume that your manner,...

Know that the immediate staff and others in the Administration will assume that your manner,...

If in doubt, move decisions up to the President.

If in doubt, move decisions up to the President.

See that the President, the Cabinet and staff are informed. If cut out of the...

See that the President, the Cabinet and staff are informed. If cut out of the...

In politics, every day is filled with numerous opportunities for serious error. Enjoy it.

In politics, every day is filled with numerous opportunities for serious error. Enjoy it.

When cutting staff at the Pentagon, don't eliminate the thin layer that assures civilian control.

When cutting staff at the Pentagon, don't eliminate the thin layer that assures civilian control.

Public servants are paid to serve the American people. Do it well.

Public servants are paid to serve the American people. Do it well.

Leave the President's family business to him. You will have plenty to do without trying...

Leave the President's family business to him. You will have plenty to do without trying...

Congress, the press, and the bureaucracy too often focus on how much money or effort...

Congress, the press, and the bureaucracy too often focus on how much money or effort...

Test ideas in the marketplace. You learn from hearing a range of perspectives. Consultation helps...

Test ideas in the marketplace. You learn from hearing a range of perspectives. Consultation helps...

With the press there is no off the record.

With the press there is no off the record.

There are a lot of people who lie and get away with it, and that's...

There are a lot of people who lie and get away with it, and that's...

The price of being close to the President is delivering bad news. You fail him...

The price of being close to the President is delivering bad news. You fail him...