Know that the amount of criticism you receive may correlate somewhat to the amount of publicity you receive.

Quote by Donald Rumsfeld

Topics: Advertising Quotes, Criticism Quotes, Publicity Quotes

You will launch many projects, but have time to finish only a few. So think,...

You will launch many projects, but have time to finish only a few. So think,...

Don't automatically obey Presidential directives if you disagree or if you suspect he hasn't considered...

Don't automatically obey Presidential directives if you disagree or if you suspect he hasn't considered...

Congress, the press, and the bureaucracy too often focus on how much money or effort...

Congress, the press, and the bureaucracy too often focus on how much money or effort...

Strive to make proposed solutions as self-executing as possible. As the degree of discretion increases,...

Strive to make proposed solutions as self-executing as possible. As the degree of discretion increases,...

If in doubt, move decisions up to the President.

If in doubt, move decisions up to the President.

Don't begin to think you're the President. You're not. The Constitution provides for only one.

Don't begin to think you're the President. You're not. The Constitution provides for only one.

The Secretary of Defense is not a super General or Admiral. His task is to...

The Secretary of Defense is not a super General or Admiral. His task is to...

When someone with a rural accent says, I don't know much about politics, zip up...

When someone with a rural accent says, I don't know much about politics, zip up...

Your performance depends on your people. Select the best, train them and back them. When...

Your performance depends on your people. Select the best, train them and back them. When...

One of your tasks is to separate the personal from the substantive. The two can...

One of your tasks is to separate the personal from the substantive. The two can...

If in doubt, don't. If still in doubt, do what's right.

If in doubt, don't. If still in doubt, do what's right.

Let your family, staff, and friends know that you're still the same person, despite all...

Let your family, staff, and friends know that you're still the same person, despite all...

Congress, the press, and the bureaucracy too often focus on how much money or effort...

Congress, the press, and the bureaucracy too often focus on how much money or effort...

Make decisions about the President's personal security. He can overrule you, but don't ask him...

Make decisions about the President's personal security. He can overrule you, but don't ask him...

Don't necessarily avoid sharp edges. Occasionally they are necessary to leadership.

Don't necessarily avoid sharp edges. Occasionally they are necessary to leadership.

Be able to resign. It will improve your value to the President and do wonders...

Be able to resign. It will improve your value to the President and do wonders...

With the press there is no off the record.

With the press there is no off the record.

When cutting staff at the Pentagon, don't eliminate the thin layer that assures civilian control.

When cutting staff at the Pentagon, don't eliminate the thin layer that assures civilian control.

If the staff lacks policy guidance against which to test decisions, their decisions will be...

If the staff lacks policy guidance against which to test decisions, their decisions will be...

Prune - prune businesses, products, activities, people. Do it annually.

Prune - prune businesses, products, activities, people. Do it annually.