An image is not simply a trademark, a design, a slogan or an easily remembered picture. It is a studiously crafted personality profile of an individual, institution, corporation, product or service.

Quote by Daniel J Boorstin

Topics: Daniel J Boorstin Quotes

Knowledge is not simply another commodity. On the contrary. Knowledge is never used up. It...

Knowledge is not simply another commodity. On the contrary. Knowledge is never used up. It...

The force of the advertising word and image dwarfs the power of other literature in...

The force of the advertising word and image dwarfs the power of other literature in...

There was a time when the reader of an unexciting newspaper would remark, 'How dull...

There was a time when the reader of an unexciting newspaper would remark, 'How dull...

I've learned any fool can write a bad ad, but it takes a real genius...

I've learned any fool can write a bad ad, but it takes a real genius...

The greatest obstacle to discovery is not ignorance - it is the illusion of knowledge.

The greatest obstacle to discovery is not ignorance - it is the illusion of knowledge.

Time makes heroes but dissolves celebrities.

Time makes heroes but dissolves celebrities.

The celebrity is a person who is known for his well-knownness.

The celebrity is a person who is known for his well-knownness.

The traveler was active; he went strenuously in search of people, of adventure, of experience....

The traveler was active; he went strenuously in search of people, of adventure, of experience....

Human models are more vivid and more persuasive than explicit moral commands.

Human models are more vivid and more persuasive than explicit moral commands.

I have observed that the world has suffered far less from ignorance than from pretensions...

I have observed that the world has suffered far less from ignorance than from pretensions...

The celebrity is a person who is known for his well-knownness.

The celebrity is a person who is known for his well-knownness.

We read advertisements... to discover and enlarge our desires. We are always ready - even...

We read advertisements... to discover and enlarge our desires. We are always ready - even...

A sign of celebrity is that his name is often worth more than his services.

A sign of celebrity is that his name is often worth more than his services.

The world of crime is a last refuge of the authentic, uncorrupted, spontaneous event.

The world of crime is a last refuge of the authentic, uncorrupted, spontaneous event.

A best-seller was a book which somehow sold well because it was selling well.

A best-seller was a book which somehow sold well because it was selling well.

The force of the advertising word and image dwarfs the power of other literature in...

The force of the advertising word and image dwarfs the power of other literature in...

A wonderful thing about a book, in contrast to a computer screen, is that you...

A wonderful thing about a book, in contrast to a computer screen, is that you...

I've learned any fool can write a bad ad, but it takes a real genius...

I've learned any fool can write a bad ad, but it takes a real genius...

There is a huge difference between journalism and advertising. Journalism aspires to truth. Advertising is...

There is a huge difference between journalism and advertising. Journalism aspires to truth. Advertising is...

That's great advertising when you can turn Chicago into a city you'd want to spend...

That's great advertising when you can turn Chicago into a city you'd want to spend...