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I've learned any fool can write a bad ad, but it takes a real genius...

I've learned any fool can write a bad ad, but it takes a real genius...

The greatest obstacle to discovery is not ignorance - it is the illusion of knowledge.

The greatest obstacle to discovery is not ignorance - it is the illusion of knowledge.

An image is not simply a trademark, a design, a slogan or an easily remembered...

An image is not simply a trademark, a design, a slogan or an easily remembered...

Nothing is really real unless it happens on television.

Nothing is really real unless it happens on television.

I've learned any fool can write a bad ad, but it takes a real genius...

I've learned any fool can write a bad ad, but it takes a real genius...

We read advertisements... to discover and enlarge our desires. We are always ready - even...

We read advertisements... to discover and enlarge our desires. We are always ready - even...

The force of the advertising word and image dwarfs the power of other literature in...

The force of the advertising word and image dwarfs the power of other literature in...

As individuals and as a nation, we now suffer from social narcissism. The beloved Echo...

As individuals and as a nation, we now suffer from social narcissism. The beloved Echo...

Freedom means the opportunity to be what we never thought we would be.

Freedom means the opportunity to be what we never thought we would be.

Nothing is really real unless it happens on television.

Nothing is really real unless it happens on television.

Reading is like the sex act - done privately, and often in bed.

Reading is like the sex act - done privately, and often in bed.

The courage to imagine the otherwise is our greatest resource, adding color and suspense to...

The courage to imagine the otherwise is our greatest resource, adding color and suspense to...

Knowledge is not simply another commodity. On the contrary. Knowledge is never used up. It...

Knowledge is not simply another commodity. On the contrary. Knowledge is never used up. It...

I have observed that the world has suffered far less from ignorance than from pretensions...

I have observed that the world has suffered far less from ignorance than from pretensions...

The celebrity is a person who is known for his well-knownness.

The celebrity is a person who is known for his well-knownness.

Celebrity-worship and hero-worship should not be confused. Yet we confuse them every day, and by...

Celebrity-worship and hero-worship should not be confused. Yet we confuse them every day, and by...

Human models are more vivid and more persuasive than explicit moral commands.

Human models are more vivid and more persuasive than explicit moral commands.

A wonderful thing about a book, in contrast to a computer screen, is that you...

A wonderful thing about a book, in contrast to a computer screen, is that you...

We need not be theologians to see that we have shifted responsibility for making the...

We need not be theologians to see that we have shifted responsibility for making the...

The most important American addition to the World Experience was the simple surprising fact of...

The most important American addition to the World Experience was the simple surprising fact of...