We read advertisements... to discover and enlarge our desires. We are always ready - even eager - to discover, from the announcement of a new product, what we have all along wanted without really knowing it.

Quote by Daniel J Boorstin

Topics: Advertising Quotes

Human models are more vivid and more persuasive than explicit moral commands.

Human models are more vivid and more persuasive than explicit moral commands.

An image is not simply a trademark, a design, a slogan or an easily remembered...

An image is not simply a trademark, a design, a slogan or an easily remembered...

We need not be theologians to see that we have shifted responsibility for making the...

We need not be theologians to see that we have shifted responsibility for making the...

We read advertisements... to discover and enlarge our desires. We are always ready - even...

We read advertisements... to discover and enlarge our desires. We are always ready - even...

A wonderful thing about a book, in contrast to a computer screen, is that you...

A wonderful thing about a book, in contrast to a computer screen, is that you...

The courage to imagine the otherwise is our greatest resource, adding color and suspense to...

The courage to imagine the otherwise is our greatest resource, adding color and suspense to...

The greatest obstacle to discovering the shape of the earth, the continents, and the oceans...

The greatest obstacle to discovering the shape of the earth, the continents, and the oceans...

As you make your bed, so you must lie in it.

As you make your bed, so you must lie in it.

Some are born great, some achieve greatness, and some hire public relations officers.

Some are born great, some achieve greatness, and some hire public relations officers.

Technology is so much fun but we can drown in our technology. The fog of...

Technology is so much fun but we can drown in our technology. The fog of...

We suffer primarily not from our vices or our weaknesses, but from our illusions. We...

We suffer primarily not from our vices or our weaknesses, but from our illusions. We...

Freedom means the opportunity to be what we never thought we would be.

Freedom means the opportunity to be what we never thought we would be.

I have observed that the world has suffered far less from ignorance than from pretensions...

I have observed that the world has suffered far less from ignorance than from pretensions...

I've learned any fool can write a bad ad, but it takes a real genius...

I've learned any fool can write a bad ad, but it takes a real genius...

Knowledge is not simply another commodity. On the contrary. Knowledge is never used up. It...

Knowledge is not simply another commodity. On the contrary. Knowledge is never used up. It...

The force of the advertising word and image dwarfs the power of other literature in...

The force of the advertising word and image dwarfs the power of other literature in...

The force of the advertising word and image dwarfs the power of other literature in...

The force of the advertising word and image dwarfs the power of other literature in...

I write to discover what I think. After all, the bars aren't open that early.

I write to discover what I think. After all, the bars aren't open that early.

A sign of celebrity is that his name is often worth more than his services.

A sign of celebrity is that his name is often worth more than his services.

The celebrity is a person who is known for his well-knownness.

The celebrity is a person who is known for his well-knownness.