I do not regard advertising as entertainment or an art form, but as a medium of information.

Quote by David Ogilvy

Topics: Advertising Quotes

The pursuit of excellence is less profitable than the pursuit of bigness, but it can...

The pursuit of excellence is less profitable than the pursuit of bigness, but it can...

The headline is the 'ticket on the meat.' Use it to flag down readers who...

The headline is the 'ticket on the meat.' Use it to flag down readers who...

What you say in advertising is more important than how you say it.

What you say in advertising is more important than how you say it.

In the modern world of business, it is useless to be a creative, original thinker...

In the modern world of business, it is useless to be a creative, original thinker...

Never write an advertisement which you wouldn't want your family to read. You wouldn't tell...

Never write an advertisement which you wouldn't want your family to read. You wouldn't tell...

I notice increasing reluctance on the part of marketing executives to use judgment; they are...

I notice increasing reluctance on the part of marketing executives to use judgment; they are...

Advertising is a business of words, but advertising agencies are infested with men and women...

Advertising is a business of words, but advertising agencies are infested with men and women...

At 60 miles an hour the loudest noise in this Rolls-Royce comes from the electric...

At 60 miles an hour the loudest noise in this Rolls-Royce comes from the electric...

Develop your eccentricities while you are young. That way, when you get old, people won't...

Develop your eccentricities while you are young. That way, when you get old, people won't...

Like a midwife, I make my living bringing new babies into the world, except that...

Like a midwife, I make my living bringing new babies into the world, except that...

Advertising is only evil when it advertises evil things.

Advertising is only evil when it advertises evil things.

The advertisers who believe in the selling power of jingles have never had to sell...

The advertisers who believe in the selling power of jingles have never had to sell...

Never stop testing, and your advertising will never stop improving.

Never stop testing, and your advertising will never stop improving.

Many manufacturers secretly question whether advertising really sells their product, but are vaguely afraid that...

Many manufacturers secretly question whether advertising really sells their product, but are vaguely afraid that...

Hire people who are better than you are, then leave them to get on with...

Hire people who are better than you are, then leave them to get on with...

Leaders grasp nettles.

Leaders grasp nettles.

In the modern world of business, it is useless to be a creative original thinker...

In the modern world of business, it is useless to be a creative original thinker...

To say that only those businesses affected with a public interest may be regulated is...

To say that only those businesses affected with a public interest may be regulated is...

Business, more than any other occupation, is a continual dealing with the future; it is...

Business, more than any other occupation, is a continual dealing with the future; it is...

A merchants happiness hangs upon chance, winds, and waves

A merchants happiness hangs upon chance, winds, and waves