People like me have to have the discipline only to work for clients, corporations, political people, products, services, networks that we believe in and we want to see succeed.

Quote by Frank Luntz

Topics: Frank Luntz Quotes

In fact, in more cases than not, when we are rational, we're actually unhappy. Emotion...

In fact, in more cases than not, when we are rational, we're actually unhappy. Emotion...

Some people call it global warming; some people call it climate change. What is the...

Some people call it global warming; some people call it climate change. What is the...

The fundamental problem for Republicans when it comes to the environment is that whatever you...

The fundamental problem for Republicans when it comes to the environment is that whatever you...

Republicans use think tanks to come up with a lot of their messages. The think...

Republicans use think tanks to come up with a lot of their messages. The think...

There's a problem with political polling in that you have so much pressure to do...

There's a problem with political polling in that you have so much pressure to do...

The principles behind explaining and educating the product or the elected official is similar, even...

The principles behind explaining and educating the product or the elected official is similar, even...

So often corporate America, business America, are the worst communicators, because all they understand are...

So often corporate America, business America, are the worst communicators, because all they understand are...

How I say it has as much of an impact on what people think of...

How I say it has as much of an impact on what people think of...

Politics is gut; commercials are gut.

Politics is gut; commercials are gut.

When I started in this business, everybody said the Democrats were the better communicators because...

When I started in this business, everybody said the Democrats were the better communicators because...

We as Americans assume that big companies are bad, and big power companies are even...

We as Americans assume that big companies are bad, and big power companies are even...

Sound science must be our guide in choosing which problems to tackle and how to...

Sound science must be our guide in choosing which problems to tackle and how to...

If you're a good numbers person, you're a bad language person.

If you're a good numbers person, you're a bad language person.

The language of America changed with the election of Bill Clinton, because with all due...

The language of America changed with the election of Bill Clinton, because with all due...

There are words that work, that are meant to explain and educate on policies that...

There are words that work, that are meant to explain and educate on policies that...

A compelling story, even if factually inaccurate, can be more emotionally compelling than a dry...

A compelling story, even if factually inaccurate, can be more emotionally compelling than a dry...

My job as a pollster is to understand what really matters.

My job as a pollster is to understand what really matters.

The way you communicate an idea is different than the way you communicate a product.

The way you communicate an idea is different than the way you communicate a product.

The advantage of working for a corporation is that it has only one message, because...

The advantage of working for a corporation is that it has only one message, because...

We decide based on how people look; we decide based on how people sound; we...

We decide based on how people look; we decide based on how people sound; we...