People like me have to have the discipline only to work for clients, corporations, political people, products, services, networks that we believe in and we want to see succeed.

Quote by Frank Luntz

Topics: Frank Luntz Quotes

The principles behind explaining and educating the product or the elected official is similar, even...

The principles behind explaining and educating the product or the elected official is similar, even...

It's all emotion. But there's nothing wrong with emotion. When we are in love, we...

It's all emotion. But there's nothing wrong with emotion. When we are in love, we...

There's a lot of money with a lot of big law firms that have a...

There's a lot of money with a lot of big law firms that have a...

How I say it has as much of an impact on what people think of...

How I say it has as much of an impact on what people think of...

I've done reasonably well over the last 10 years because I took the strategy of...

I've done reasonably well over the last 10 years because I took the strategy of...

The advantage of working for a corporation is that it has only one message, because...

The advantage of working for a corporation is that it has only one message, because...

Politics is gut; commercials are gut.

Politics is gut; commercials are gut.

Traditional market researchers are cold and calculating and scientific.

Traditional market researchers are cold and calculating and scientific.

The language of America changed with the election of Bill Clinton, because with all due...

The language of America changed with the election of Bill Clinton, because with all due...

The way you communicate an idea is different than the way you communicate a product.

The way you communicate an idea is different than the way you communicate a product.

Republicans use think tanks to come up with a lot of their messages. The think...

Republicans use think tanks to come up with a lot of their messages. The think...

We as Americans assume that big companies are bad, and big power companies are even...

We as Americans assume that big companies are bad, and big power companies are even...

Eighty percent of our life is emotion, and only 20 percent is intellect. I am...

Eighty percent of our life is emotion, and only 20 percent is intellect. I am...

We as Americans and as humans have very selective hearing and very selective memory. We...

We as Americans and as humans have very selective hearing and very selective memory. We...

Ideology and communication more often than not run into each other rather than complement each...

Ideology and communication more often than not run into each other rather than complement each...

The challenge in working in politics, particularly if you're working for a political party, is...

The challenge in working in politics, particularly if you're working for a political party, is...

There are words that work, that are meant to explain and educate on policies that...

There are words that work, that are meant to explain and educate on policies that...

Preserving parks and open spaces is a winner because it doesn't need to be explained...

Preserving parks and open spaces is a winner because it doesn't need to be explained...

It is acceptable to bring someone to tears if it explains to them in an...

It is acceptable to bring someone to tears if it explains to them in an...

Words can sometimes be used to confuse, but it's up to the practitioners of the...

Words can sometimes be used to confuse, but it's up to the practitioners of the...