One of the things that you have trouble with politicians, particularly in Washington, is when you get mad at them and you can't touch them; you can't punch them; you can't yell at them.

Quote by Frank Luntz

Topics: Frank Luntz Quotes

There's a problem with political polling in that you have so much pressure to do...

There's a problem with political polling in that you have so much pressure to do...

So often corporate America, business America, are the worst communicators, because all they understand are...

So often corporate America, business America, are the worst communicators, because all they understand are...

The way you communicate an idea is different than the way you communicate a product.

The way you communicate an idea is different than the way you communicate a product.

In fact, in more cases than not, when we are rational, we're actually unhappy. Emotion...

In fact, in more cases than not, when we are rational, we're actually unhappy. Emotion...

If you're a good numbers person, you're a bad language person.

If you're a good numbers person, you're a bad language person.

A compelling story, even if factually inaccurate, can be more emotionally compelling than a dry...

A compelling story, even if factually inaccurate, can be more emotionally compelling than a dry...

Republicans use think tanks to come up with a lot of their messages. The think...

Republicans use think tanks to come up with a lot of their messages. The think...

Politics is gut; commercials are gut.

Politics is gut; commercials are gut.

It is acceptable to bring someone to tears if it explains to them in an...

It is acceptable to bring someone to tears if it explains to them in an...

There are words that work, that are meant to explain and educate on policies that...

There are words that work, that are meant to explain and educate on policies that...

Traditional market researchers are cold and calculating and scientific.

Traditional market researchers are cold and calculating and scientific.

We decide based on how people look; we decide based on how people sound; we...

We decide based on how people look; we decide based on how people sound; we...

The challenge in working in politics, particularly if you're working for a political party, is...

The challenge in working in politics, particularly if you're working for a political party, is...

The language of America changed with the election of Bill Clinton, because with all due...

The language of America changed with the election of Bill Clinton, because with all due...

Ideology and communication more often than not run into each other rather than complement each...

Ideology and communication more often than not run into each other rather than complement each...

I have seen how effective language attached to policies that are mainstream and delivered by...

I have seen how effective language attached to policies that are mainstream and delivered by...

Eighty percent of our life is emotion, and only 20 percent is intellect. I am...

Eighty percent of our life is emotion, and only 20 percent is intellect. I am...

The fundamental problem for Republicans when it comes to the environment is that whatever you...

The fundamental problem for Republicans when it comes to the environment is that whatever you...

We as Americans and as humans have very selective hearing and very selective memory. We...

We as Americans and as humans have very selective hearing and very selective memory. We...

What matters most in politics is personality. It's not issues; it's not image. It's who...

What matters most in politics is personality. It's not issues; it's not image. It's who...