The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.

Quote by Peter Drucker

Topics: Marketing Quotes

Today knowledge has power. It controls access to opportunity and advancement.

Today knowledge has power. It controls access to opportunity and advancement.

Plans are only good intentions unless they immediately degenerate into hard work.

Plans are only good intentions unless they immediately degenerate into hard work.

The only thing we know about the future is that it will be different.

The only thing we know about the future is that it will be different.

Innovation is the specific instrument of entrepreneurship. The act that endows resources with a new...

Innovation is the specific instrument of entrepreneurship. The act that endows resources with a new...

The computer is a moron.

The computer is a moron.

Efficiency is doing things right; effectiveness is doing the right things.

Efficiency is doing things right; effectiveness is doing the right things.

No institution can possibly survive if it needs geniuses or supermen to manage it. It...

No institution can possibly survive if it needs geniuses or supermen to manage it. It...

Trying to predict the future is like trying to drive down a country road at...

Trying to predict the future is like trying to drive down a country road at...

The entrepreneur always searches for change, responds to it, and exploits it as an opportunity.

The entrepreneur always searches for change, responds to it, and exploits it as an opportunity.

Objectives are not fate; they are direction. They are not commands; they are commitments. They...

Objectives are not fate; they are direction. They are not commands; they are commitments. They...

Company cultures are like country cultures. Never try to change one. Try, instead, to work...

Company cultures are like country cultures. Never try to change one. Try, instead, to work...

There is nothing so useless as doing efficiently that which should not be done at...

There is nothing so useless as doing efficiently that which should not be done at...

The most important thing in communication is hearing what isn't said.

The most important thing in communication is hearing what isn't said.

Accept the fact that we have to treat almost anybody as a volunteer.

Accept the fact that we have to treat almost anybody as a volunteer.

Business, that's easily defined - it's other people's money.

Business, that's easily defined - it's other people's money.

Making good decisions is a crucial skill at every level.

Making good decisions is a crucial skill at every level.

A manager is responsible for the application and performance of knowledge.

A manager is responsible for the application and performance of knowledge.

Teaching is the only major occupation of man for which we have not yet developed...

Teaching is the only major occupation of man for which we have not yet developed...

Few companies that installed computers to reduce the employment of clerks have realized their expectations......

Few companies that installed computers to reduce the employment of clerks have realized their expectations......

The best way to predict the future is to create it.

The best way to predict the future is to create it.