The marketing department is really an important part of getting an animated film to work. If the people running it are used to selling live action films and the hard rock music and the sex and all those things... Anything…

Quote by Don Bluth

Topics: Marketing Quotes

It just seems like the whole, overall animation world is trying to go where maybe...

It just seems like the whole, overall animation world is trying to go where maybe...

The heart of Dragon's Lair has always been its compelling story. With Dragon's Lair 3D,...

The heart of Dragon's Lair has always been its compelling story. With Dragon's Lair 3D,...

I'm saddened to see that everyone's pitched out the baby with the bath, in that...

I'm saddened to see that everyone's pitched out the baby with the bath, in that...

I prefer that animation reach into places where live action doesn't go, and it seems...

I prefer that animation reach into places where live action doesn't go, and it seems...

You've got to be able to make animation for much less... Less is not the...

You've got to be able to make animation for much less... Less is not the...

But I've been surprised over the years. I mean, someone told me the other day...

But I've been surprised over the years. I mean, someone told me the other day...

It's whatever sells; it's the business of it.

It's whatever sells; it's the business of it.

As you follow the escapades or the journey of the hero through a story, it...

As you follow the escapades or the journey of the hero through a story, it...

We're waiting for the pendulum to swing back again, which I am absolutely confident it...

We're waiting for the pendulum to swing back again, which I am absolutely confident it...

When business executives are making the artistic decisions and don't understand animation, things can go...

When business executives are making the artistic decisions and don't understand animation, things can go...

We started getting the script to different people and we were in the business of...

We started getting the script to different people and we were in the business of...

If the machines can take the drudgery out of it and just leave us with...

If the machines can take the drudgery out of it and just leave us with...

The only one that seems to be able to hold the business is Disney. They...

The only one that seems to be able to hold the business is Disney. They...

Once you work with a studio on a film, the studio is sort of like...

Once you work with a studio on a film, the studio is sort of like...

Basically the children who watch it just see the little characters they love, and so...

Basically the children who watch it just see the little characters they love, and so...

Shelf-life for a regular video game usually is about three to five years, and that's...

Shelf-life for a regular video game usually is about three to five years, and that's...

With movies, you are always in search is a good story, one that everyone will...

With movies, you are always in search is a good story, one that everyone will...

In the animation world, people who understand pencils and paper usually aren't computer people, and...

In the animation world, people who understand pencils and paper usually aren't computer people, and...

Dragon's Lair 3D is about as close as you can come to controlling an animated...

Dragon's Lair 3D is about as close as you can come to controlling an animated...

How can you have a director that doesn't go to work with the crew every...

How can you have a director that doesn't go to work with the crew every...