One of the things that you have trouble with politicians, particularly in Washington, is when you get mad at them and you can't touch them; you can't punch them; you can't yell at them.

Quote by Frank Luntz

Topics: Frank Luntz Quotes

The way you communicate an idea is different than the way you communicate a product.

The way you communicate an idea is different than the way you communicate a product.

If you're a good numbers person, you're a bad language person.

If you're a good numbers person, you're a bad language person.

The principles behind explaining and educating the product or the elected official is similar, even...

The principles behind explaining and educating the product or the elected official is similar, even...

In fact, in more cases than not, when we are rational, we're actually unhappy. Emotion...

In fact, in more cases than not, when we are rational, we're actually unhappy. Emotion...

It's all emotion. But there's nothing wrong with emotion. When we are in love, we...

It's all emotion. But there's nothing wrong with emotion. When we are in love, we...

My job as a pollster is to understand what really matters.

My job as a pollster is to understand what really matters.

The language of America changed with the election of Bill Clinton, because with all due...

The language of America changed with the election of Bill Clinton, because with all due...

I don't understand why people whose entire lives or their corporate success depends on communication,...

I don't understand why people whose entire lives or their corporate success depends on communication,...

We as Americans assume that big companies are bad, and big power companies are even...

We as Americans assume that big companies are bad, and big power companies are even...

Republicans use think tanks to come up with a lot of their messages. The think...

Republicans use think tanks to come up with a lot of their messages. The think...

So often corporate America, business America, are the worst communicators, because all they understand are...

So often corporate America, business America, are the worst communicators, because all they understand are...

Sound science must be our guide in choosing which problems to tackle and how to...

Sound science must be our guide in choosing which problems to tackle and how to...

Eighty percent of our life is emotion, and only 20 percent is intellect. I am...

Eighty percent of our life is emotion, and only 20 percent is intellect. I am...

Politics is gut; commercials are gut.

Politics is gut; commercials are gut.

When I started in this business, everybody said the Democrats were the better communicators because...

When I started in this business, everybody said the Democrats were the better communicators because...

The challenge in working in politics, particularly if you're working for a political party, is...

The challenge in working in politics, particularly if you're working for a political party, is...

Traditional market researchers are cold and calculating and scientific.

Traditional market researchers are cold and calculating and scientific.

What matters most in politics is personality. It's not issues; it's not image. It's who...

What matters most in politics is personality. It's not issues; it's not image. It's who...

It is acceptable to bring someone to tears if it explains to them in an...

It is acceptable to bring someone to tears if it explains to them in an...

I've done reasonably well over the last 10 years because I took the strategy of...

I've done reasonably well over the last 10 years because I took the strategy of...