The very first law in advertising is to avoid the concrete promise and cultivate the delightfully vague.

Quote by Stuart Chase

Topics: Stuart Chase Quotes

I find it difficult to believe that words have no meaning in themselves, hard as...

I find it difficult to believe that words have no meaning in themselves, hard as...

The Lord prefers common looking people. That is why he made so many of them.

The Lord prefers common looking people. That is why he made so many of them.

Sanely applied advertising could remake the world.

Sanely applied advertising could remake the world.

Attitude is your acceptance of the natural laws, or your rejection of the natural laws.

Attitude is your acceptance of the natural laws, or your rejection of the natural laws.

Democracy, as has been said of Christianity, has never really been tried.

Democracy, as has been said of Christianity, has never really been tried.

For those who believe, no proof is necessary. For those who don't believe, no proof...

For those who believe, no proof is necessary. For those who don't believe, no proof...

True love doesn't come to you, it has to be inside you.

True love doesn't come to you, it has to be inside you.

The brute necessity of believing something so long as life lasts does not justify any...

The brute necessity of believing something so long as life lasts does not justify any...

Belief in a cruel God makes a cruel man

Belief in a cruel God makes a cruel man

Every man prefers belief to the exercise of judgment.

Every man prefers belief to the exercise of judgment.

Believe only half of what you see and nothing that you hear.

Believe only half of what you see and nothing that you hear.

Faith: Belief without evidence in what is told by one who speaks without knowledge, of...

Faith: Belief without evidence in what is told by one who speaks without knowledge, of...

Men often become what they believe themselves to be. If I believe I cannot do...

Men often become what they believe themselves to be. If I believe I cannot do...

Believe in me, cause I don't believe in anything, and I wanna be someone to...

Believe in me, cause I don't believe in anything, and I wanna be someone to...

Drugs are not always necessary, but belief in recovery always is.

Drugs are not always necessary, but belief in recovery always is.

Since a politician never believes what he says, he is surprised when others believe him.

Since a politician never believes what he says, he is surprised when others believe him.

The goal of modern propaganda is no longer to transform opinion but to arouse an...

The goal of modern propaganda is no longer to transform opinion but to arouse an...

Learn to limit yourself; to content yourself with some definite work; dare to be what...

Learn to limit yourself; to content yourself with some definite work; dare to be what...

The whole conviction of my life now rests upon the belief that loneliness, far from...

The whole conviction of my life now rests upon the belief that loneliness, far from...

Don't let me catch anyone talking about the universe in my department

Don't let me catch anyone talking about the universe in my department