The very first law in advertising is to avoid the concrete promise and cultivate the delightfully vague.

Quote by Stuart Chase

Topics: Stuart Chase Quotes

The Lord prefers common looking people. That is why he made so many of them.

The Lord prefers common looking people. That is why he made so many of them.

Democracy, as has been said of Christianity, has never really been tried.

Democracy, as has been said of Christianity, has never really been tried.

I find it difficult to believe that words have no meaning in themselves, hard as...

I find it difficult to believe that words have no meaning in themselves, hard as...

Attitude is your acceptance of the natural laws, or your rejection of the natural laws.

Attitude is your acceptance of the natural laws, or your rejection of the natural laws.

For those who believe, no proof is necessary. For those who don't believe, no proof...

For those who believe, no proof is necessary. For those who don't believe, no proof...

Sanely applied advertising could remake the world.

Sanely applied advertising could remake the world.