The Great Idea in advertising is far more than the sum of the recognition scores, the ratings and all the other superficial indicators of its success; it is in the realm of myth, to which measurements cannot apply.

Quote by Leo Bogart

Topics: Advertising Quotes, Ideas Quotes, Myths Quotes, Success Quotes

Advertisements may be evaluated scientifically; they cannot be created scientifically.

Advertisements may be evaluated scientifically; they cannot be created scientifically.

In my opinion, fun is what makes advertising successful.

In my opinion, fun is what makes advertising successful.

Advertisements may be evaluated scientifically; they cannot be created scientifically.

Advertisements may be evaluated scientifically; they cannot be created scientifically.

I do not regard advertising as entertainment or an art form, but as a medium...

I do not regard advertising as entertainment or an art form, but as a medium...

Any seeming deception in a statement is costly, not only in the expense of the...

Any seeming deception in a statement is costly, not only in the expense of the...

The goal of all inanimate objects is to resist man and ultimately defeat him.

The goal of all inanimate objects is to resist man and ultimately defeat him.

Doing business without advertising is like winking at a girl in the dark. You know...

Doing business without advertising is like winking at a girl in the dark. You know...

If its not done ethically, advertising won't be trusted. If consumers don't trust it, advertising...

If its not done ethically, advertising won't be trusted. If consumers don't trust it, advertising...

The product that will not sell without advertising will not sell profitably with advertising.

The product that will not sell without advertising will not sell profitably with advertising.

The most truthful part of a newspaper is the advertisements

The most truthful part of a newspaper is the advertisements

Telling lies does not work in advertising.

Telling lies does not work in advertising.

Advertising is the art of making whole lies out of half truths.

Advertising is the art of making whole lies out of half truths.

A man who stops advertising to save money is like a man who stops a...

A man who stops advertising to save money is like a man who stops a...

Much of the messy advertising you see on television today is the product of committees....

Much of the messy advertising you see on television today is the product of committees....

I can not think of any circumstances in which advertising would not be an evil.

I can not think of any circumstances in which advertising would not be an evil.

While it may be true that the best advertising is word-of-mouth, never lose sight of...

While it may be true that the best advertising is word-of-mouth, never lose sight of...

It is the growth of advertising in this country which, more than any single element,...

It is the growth of advertising in this country which, more than any single element,...

When you have something for breakfast, you're not going to be starving by lunch.

When you have something for breakfast, you're not going to be starving by lunch.

Advertisements are now so numerous that they are very negligently perused, and it is therefore...

Advertisements are now so numerous that they are very negligently perused, and it is therefore...

Advertising mourishes the consuming power of men. It sets up before a man the goal...

Advertising mourishes the consuming power of men. It sets up before a man the goal...