The Great Idea in advertising is far more than the sum of the recognition scores, the ratings and all the other superficial indicators of its success; it is in the realm of myth, to which measurements cannot apply.

Quote by Leo Bogart

Topics: Advertising Quotes, Ideas Quotes, Myths Quotes, Success Quotes

Advertisements may be evaluated scientifically; they cannot be created scientifically.

Advertisements may be evaluated scientifically; they cannot be created scientifically.

In my opinion, fun is what makes advertising successful.

In my opinion, fun is what makes advertising successful.

Advertisements may be evaluated scientifically; they cannot be created scientifically.

Advertisements may be evaluated scientifically; they cannot be created scientifically.

Is advertising a profession, like law or medicine? How many new parents clutch their baby...

Is advertising a profession, like law or medicine? How many new parents clutch their baby...

Religious advertising is undergoing a dramatic conversion.

Religious advertising is undergoing a dramatic conversion.

The force of the advertising word and image dwarfs the power of other literature in...

The force of the advertising word and image dwarfs the power of other literature in...

If commerce is the engine of our economy, then advertising is the spark. Responsible advertisers...

If commerce is the engine of our economy, then advertising is the spark. Responsible advertisers...

The advertising man is a liaison between the products of business and the mind of...

The advertising man is a liaison between the products of business and the mind of...

When you have something for breakfast, you're not going to be starving by lunch.

When you have something for breakfast, you're not going to be starving by lunch.

I've learned any fool can write a bad ad, but it takes a real genius...

I've learned any fool can write a bad ad, but it takes a real genius...

If your advertising goes unnoticed, everything else is academic!

If your advertising goes unnoticed, everything else is academic!

Telling lies does not work in advertising.

Telling lies does not work in advertising.

Some manufacturers illustrate their advertisements with abstract paintings. I would only do this if I...

Some manufacturers illustrate their advertisements with abstract paintings. I would only do this if I...

Democratic nations must try to find ways to starve the terrorist and the hijacker of...

Democratic nations must try to find ways to starve the terrorist and the hijacker of...

Advertising is the most fun you can have with your clothes on.

Advertising is the most fun you can have with your clothes on.

Advertising didn't mix sex up with our daily lives. The great Marketeer in the sky...

Advertising didn't mix sex up with our daily lives. The great Marketeer in the sky...

If you think this is a free country, try selling something

If you think this is a free country, try selling something

Advertising has done more to cause the social unrest of the 20th century than any...

Advertising has done more to cause the social unrest of the 20th century than any...

Until the rise of American advertising, it never occurred to anyone anywhere in the world...

Until the rise of American advertising, it never occurred to anyone anywhere in the world...

The secret of all effective originality in advertising is not the creation of new and...

The secret of all effective originality in advertising is not the creation of new and...