One thing that hasn't changed, though, is that we still have to hear the new ad 2 or 3 times before it begins to affect us, even when we're already familiar with the advertiser in question and have a positive…

Quote by Roy H Williams

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No trade will be made unless they want the thing more than they want their...

No trade will be made unless they want the thing more than they want their...

Einstein was searching for String Theory. It not only reconciles General Relativity to Quantum Mechanics,...

Einstein was searching for String Theory. It not only reconciles General Relativity to Quantum Mechanics,...

It appears that the media filters we carry in our heads are like computers: they've...

It appears that the media filters we carry in our heads are like computers: they've...

What this means is that the first week of every new series of ads will...

What this means is that the first week of every new series of ads will...

People don't trade money for things when they value their money more highly than they...

People don't trade money for things when they value their money more highly than they...

Quantum Mechanics and General Relativity are both accepted as scientific fact even though they're mutually...

Quantum Mechanics and General Relativity are both accepted as scientific fact even though they're mutually...

Have you heard of this new thing called the internet? It's giving people new expectations....

Have you heard of this new thing called the internet? It's giving people new expectations....

Lives, like money, are spent. What are you buying with yours?

Lives, like money, are spent. What are you buying with yours?

Strings of gravity vibrate at a different frequency than strings of light.

Strings of gravity vibrate at a different frequency than strings of light.

Writing good ads is easy when you have something to say.

Writing good ads is easy when you have something to say.

Words are mere shadows cast by ideas. But the ideas they represent are real.

Words are mere shadows cast by ideas. But the ideas they represent are real.

Numerals are images of amounts. But the amounts they represent are real.

Numerals are images of amounts. But the amounts they represent are real.

The value of an item - in the mind of a consumer - is simply...

The value of an item - in the mind of a consumer - is simply...

A good story often increases the salability of an item without increasing its actual value.

A good story often increases the salability of an item without increasing its actual value.

Consequently, a young business often grows by large percentages. Mature businesses rarely do.

Consequently, a young business often grows by large percentages. Mature businesses rarely do.

The first step in exceeding your customer's expectations is to know those expectations.

The first step in exceeding your customer's expectations is to know those expectations.

You see a person when you look in the mirror that no one sees but...

You see a person when you look in the mirror that no one sees but...

A visual image is a simple thing, a picture that enters the eyes.

A visual image is a simple thing, a picture that enters the eyes.

String Theory describes energy and matter as being composed of tiny, wiggling strands of energy...

String Theory describes energy and matter as being composed of tiny, wiggling strands of energy...

According to String Theory, what appears to be empty space is actually a tumultuous ocean...

According to String Theory, what appears to be empty space is actually a tumultuous ocean...