One of the reasons why when Elvis dies or the Son of Sam is captured ABC News' ratings go up is because people who don't normally watch news are watching then. The question is, do you want to attract people…

Quote by Roone Arledge

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People also don't care about the daily comings and goings of diplomats and yet we...

People also don't care about the daily comings and goings of diplomats and yet we...

Most of what we report from Congress they don't care about unless it affects them...

Most of what we report from Congress they don't care about unless it affects them...

I don't think people realize the extent to which TV networks are hurt when they...

I don't think people realize the extent to which TV networks are hurt when they...

But unlike the setup in most organizations, where there's an administrator on top and creative...

But unlike the setup in most organizations, where there's an administrator on top and creative...

I think people tuned in a lot to see Barbara when she first came here...

I think people tuned in a lot to see Barbara when she first came here...

But if you cover the World Series on the news or do a feature on...

But if you cover the World Series on the news or do a feature on...

Television is a powerful medium that has to be used for something better than sitcoms...

Television is a powerful medium that has to be used for something better than sitcoms...

People essentially like local news better than network news.

People essentially like local news better than network news.

One of the towering people in this industry said, why don't you go and make...

One of the towering people in this industry said, why don't you go and make...

In the past ABC has made half-hearted efforts or, worse, cosmetic efforts, to do something...

In the past ABC has made half-hearted efforts or, worse, cosmetic efforts, to do something...

I don't think any industry was ever as closely scrutinized and written about and constantly...

I don't think any industry was ever as closely scrutinized and written about and constantly...

I don't expect to win every battle but I think Fred Pierce has enough respect...

I don't expect to win every battle but I think Fred Pierce has enough respect...

In fact, I had a series of offers which would have brought me a lot...

In fact, I had a series of offers which would have brought me a lot...

I respect the game that goes on of putting this against that, but I don't...

I respect the game that goes on of putting this against that, but I don't...

I don't think the news department will have to lie down and play dead like...

I don't think the news department will have to lie down and play dead like...

The current wisdom now is that if the three networks are covering the news the...

The current wisdom now is that if the three networks are covering the news the...

If you don't have the rights, you can't do the show.

If you don't have the rights, you can't do the show.

I'm sensitive about my image of being hard to reach.

I'm sensitive about my image of being hard to reach.

I want everybody in the news business to think of ABC before they go any...

I want everybody in the news business to think of ABC before they go any...