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Reduce the layers of management. They put distance between the top of an organization and...

Reduce the layers of management. They put distance between the top of an organization and...

It isn't making mistakes that's critical; it's correcting them and getting on with the principal...

It isn't making mistakes that's critical; it's correcting them and getting on with the principal...

There are a lot of people who lie and get away with it, and that's...

There are a lot of people who lie and get away with it, and that's...

Be able to resign. It will improve your value to the President and do wonders...

Be able to resign. It will improve your value to the President and do wonders...

Congress, the press, and the bureaucracy too often focus on how much money or effort...

Congress, the press, and the bureaucracy too often focus on how much money or effort...

First rule of politics: you can't win unless you're on the ballot. Second rule: If...

First rule of politics: you can't win unless you're on the ballot. Second rule: If...

Amidst all the clutter, beyond all the obstacles, aside from all the static, are the...

Amidst all the clutter, beyond all the obstacles, aside from all the static, are the...

Reduce the layers of management. They put distance between the top of an organization and...

Reduce the layers of management. They put distance between the top of an organization and...

Keep your sense of humor. As General Joe Stillwell said, The higher a monkey climbs,...

Keep your sense of humor. As General Joe Stillwell said, The higher a monkey climbs,...

Don't automatically obey Presidential directives if you disagree or if you suspect he hasn't considered...

Don't automatically obey Presidential directives if you disagree or if you suspect he hasn't considered...

Oh my goodness gracious, what you can buy off the Internet in terms of overhead...

Oh my goodness gracious, what you can buy off the Internet in terms of overhead...

Know that the immediate staff and others in the Administration will assume that your manner,...

Know that the immediate staff and others in the Administration will assume that your manner,...

Preserve the President's options. He may need them.

Preserve the President's options. He may need them.

Don't begin to think you're the President. You're not. The Constitution provides for only one.

Don't begin to think you're the President. You're not. The Constitution provides for only one.

Walk around. If you are invisible, the mystique of the President's office may perpetuate inaccurate...

Walk around. If you are invisible, the mystique of the President's office may perpetuate inaccurate...

Leave the President's family business to him. You will have plenty to do without trying...

Leave the President's family business to him. You will have plenty to do without trying...

Don't blame the boss. He has enough problems.

Don't blame the boss. He has enough problems.

Know that the amount of criticism you receive may correlate somewhat to the amount of...

Know that the amount of criticism you receive may correlate somewhat to the amount of...

Until the rise of American advertising, it never occurred to anyone anywhere in the world...

Until the rise of American advertising, it never occurred to anyone anywhere in the world...

Every advertisement should be thought of as a contribution to the complex symbol which is...

Every advertisement should be thought of as a contribution to the complex symbol which is...

Critics are sentinels in the grand army of letters, stationed at the corners of newspapers...

Critics are sentinels in the grand army of letters, stationed at the corners of newspapers...

The effect of power and publicity on all men is the aggravation of self, a...

The effect of power and publicity on all men is the aggravation of self, a...