Have you heard of this new thing called the internet? It's giving people new expectations. It's allowing them to become their own expert. Knowledge lies anxious at their fingertips. Gloss over the truth in your advertising and you'll quickly be…

Quote by Roy H Williams

Topics: Roy H Williams Quotes

A smart man makes a mistake, learns from it, and never makes that mistake again....

A smart man makes a mistake, learns from it, and never makes that mistake again....

What this means is that the first week of every new series of ads will...

What this means is that the first week of every new series of ads will...

Words are mere shadows cast by ideas. But the ideas they represent are real.

Words are mere shadows cast by ideas. But the ideas they represent are real.

You see a person when you look in the mirror that no one sees but...

You see a person when you look in the mirror that no one sees but...

String Theory describes energy and matter as being composed of tiny, wiggling strands of energy...

String Theory describes energy and matter as being composed of tiny, wiggling strands of energy...

Strings of gravity vibrate at a different frequency than strings of light.

Strings of gravity vibrate at a different frequency than strings of light.

A good story often increases the salability of an item without increasing its actual value.

A good story often increases the salability of an item without increasing its actual value.

If you're not worried that you're pricing it too cheap, you're not pricing it cheap...

If you're not worried that you're pricing it too cheap, you're not pricing it cheap...

A meaningless statement remains meaningless no matter how often it's heard.

A meaningless statement remains meaningless no matter how often it's heard.

According to String Theory, what appears to be empty space is actually a tumultuous ocean...

According to String Theory, what appears to be empty space is actually a tumultuous ocean...

No trade will be made unless they want the thing more than they want their...

No trade will be made unless they want the thing more than they want their...

Writing good ads is easy when you have something to say.

Writing good ads is easy when you have something to say.

Numerals are images of amounts. But the amounts they represent are real.

Numerals are images of amounts. But the amounts they represent are real.

The first step in exceeding your customer's expectations is to know those expectations.

The first step in exceeding your customer's expectations is to know those expectations.

The salability of an item can often be improved while the value itself remains unchanged.

The salability of an item can often be improved while the value itself remains unchanged.

A visual image is a simple thing, a picture that enters the eyes.

A visual image is a simple thing, a picture that enters the eyes.

People don't trade money for things when they value their money more highly than they...

People don't trade money for things when they value their money more highly than they...

In essence, String Theory describes space and time, matter and energy, gravity and light, indeed...

In essence, String Theory describes space and time, matter and energy, gravity and light, indeed...

Contrary to popular belief, Americans don't hate advertising.

Contrary to popular belief, Americans don't hate advertising.

In marketing you must choose between boredom, shouting and seduction. Which do you want?

In marketing you must choose between boredom, shouting and seduction. Which do you want?