Confront them with annihilation, and they will then survive; plunge them into a deadly situation, and they will then live. When people fall into danger, they are then able to strive for victory.

Quote by Sun Tzu

Topics: Sun Tzu Quotes

A kingdom that has once been destroyed can never come again into being; nor can...

A kingdom that has once been destroyed can never come again into being; nor can...

Thus, what is of supreme importance in war is to attack the enemy's strategy.

Thus, what is of supreme importance in war is to attack the enemy's strategy.

Victorious warriors win first and then go to war, while defeated warriors go to war...

Victorious warriors win first and then go to war, while defeated warriors go to war...

Know thy self, know thy enemy. A thousand battles, a thousand victories.

Know thy self, know thy enemy. A thousand battles, a thousand victories.

So the important thing in a military operation is victory, not persistence.

So the important thing in a military operation is victory, not persistence.

To fight and conquer in all our battles is not supreme excellence; supreme excellence consists...

To fight and conquer in all our battles is not supreme excellence; supreme excellence consists...

If you know the enemy and know yourself you need not fear the results of...

If you know the enemy and know yourself you need not fear the results of...

Pretend inferiority and encourage his arrogance.

Pretend inferiority and encourage his arrogance.

It is essential to seek out enemy agents who have come to conduct espionage against...

It is essential to seek out enemy agents who have come to conduct espionage against...

If ignorant both of your enemy and yourself, you are certain to be in peril.

If ignorant both of your enemy and yourself, you are certain to be in peril.

All war is based on deception.

All war is based on deception.

To fight and conquer in all your battles is not supreme excellence; supreme excellence consists...

To fight and conquer in all your battles is not supreme excellence; supreme excellence consists...

Supreme excellence consists in breaking the enemy's resistance without fighting.

Supreme excellence consists in breaking the enemy's resistance without fighting.

It is only the enlightened ruler and the wise general who will use the highest...

It is only the enlightened ruler and the wise general who will use the highest...

The general who advances without coveting fame and retreats without fearing disgrace, whose only thought...

The general who advances without coveting fame and retreats without fearing disgrace, whose only thought...

Hence that general is skilful in attack whose opponent does not know what to defend;...

Hence that general is skilful in attack whose opponent does not know what to defend;...

There is no instance of a nation benefitting from prolonged warfare.

There is no instance of a nation benefitting from prolonged warfare.

He who is prudent and lies in wait for an enemy who is not, will...

He who is prudent and lies in wait for an enemy who is not, will...

Do good to your friends to keep them, to your enemies to win them.

Do good to your friends to keep them, to your enemies to win them.

Every sweet has its sour; every evil its good

Every sweet has its sour; every evil its good