The Great Idea in advertising is far more than the sum of the recognition scores, the ratings and all the other superficial indicators of its success; it is in the realm of myth, to which measurements cannot apply.

Quote by Leo Bogart

Topics: Advertising Quotes, Ideas Quotes, Myths Quotes, Success Quotes

In my opinion, fun is what makes advertising successful.

In my opinion, fun is what makes advertising successful.

Advertisements may be evaluated scientifically; they cannot be created scientifically.

Advertisements may be evaluated scientifically; they cannot be created scientifically.

Advertisements may be evaluated scientifically; they cannot be created scientifically.

Advertisements may be evaluated scientifically; they cannot be created scientifically.

If your advertising goes unnoticed, everything else is academic!

If your advertising goes unnoticed, everything else is academic!

Advertising practitioners are interpreters. But unlike foreign language interpreters, adpeople must constantly learn new languages....

Advertising practitioners are interpreters. But unlike foreign language interpreters, adpeople must constantly learn new languages....

The very first law in advertising is to avoid the concrete promise and cultivate the...

The very first law in advertising is to avoid the concrete promise and cultivate the...

There is no need for advertisements to look like advertisements. If you make them look...

There is no need for advertisements to look like advertisements. If you make them look...

The secret of all effective originality in advertising is not the creation of new and...

The secret of all effective originality in advertising is not the creation of new and...

Why, I ask, isn't it possible that advertising as a whole is a fantastic fraud,...

Why, I ask, isn't it possible that advertising as a whole is a fantastic fraud,...

The unlimited soup, salad, and breadsticks deal is blatant false advertising. They stopped serving me...

The unlimited soup, salad, and breadsticks deal is blatant false advertising. They stopped serving me...

No company that markets products or services to the consumer can remain a leader in...

No company that markets products or services to the consumer can remain a leader in...

The most common trouble with advertising is that it tries too hard to impress people.

The most common trouble with advertising is that it tries too hard to impress people.

Advertising is the foot on the accelerator, the hand on the throttle, the spur on...

Advertising is the foot on the accelerator, the hand on the throttle, the spur on...

'It's not delivery. It's DiGiorno.' Probably the truest slogan in all advertising.

'It's not delivery. It's DiGiorno.' Probably the truest slogan in all advertising.

I avoid clients for whom advertising is only a marginal factor in their marketing mix....

I avoid clients for whom advertising is only a marginal factor in their marketing mix....

Rarely have I seen any really great advertising created without a certain amount of confusion,...

Rarely have I seen any really great advertising created without a certain amount of confusion,...

There is no advertisement as powerful as a positive reputation traveling fast.

There is no advertisement as powerful as a positive reputation traveling fast.

If you ever have the good fortune to create a great advertising campaign, you will...

If you ever have the good fortune to create a great advertising campaign, you will...

Advertising is totally unnecessary. Unless you hope to make money.

Advertising is totally unnecessary. Unless you hope to make money.

A good ad should be like a good sermon: It must not only comfort the...

A good ad should be like a good sermon: It must not only comfort the...