Human beings, viewed as behaving systems, are quite simple. The apparent complexity of our behavior...#Complexity
Everyone designs who devises courses of action aimed at changing existing situations into preferred ones.#Herbert Simon
Engineering, medicine, business, architecture and painting are concerned not with the necessary but with the...#Herbert Simon
All correct reasoning is a grand system of tautologies, but only God can make direct...#Herbert Simon
What information consumes is rather obvious: it consumes the attention of its recipients. Hence a...#Herbert Simon
There are no morals about technology at all. Technology expands our ways of thinking about...#Herbert Simon
The world is vast, beautiful, and fascinating, even awe-inspiring - but impersonal. It demands nothing...#Herbert Simon
The social sciences, I thought, needed the same kind of rigor and the same mathematical...#Herbert Simon
